Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations
Coming from Psychology, Thematic Analysis (TA) is a research technique to identify, analyze and report patterns, it means, themes by empirically collected data. It minimally organizes and describes the dataset in detail, and interprets aspects of the subject matter. Thus, this article aims to presen...
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Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario
2020
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| Acceso en línea: | https://latrama.unr.edu.ar/index.php/trama/article/view/746 |
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I15-R200-article-7462021-07-13T13:23:50Z Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations El análisis temático como herramienta de investigación en el área de la Comunicación Social: contribuciones y limitaciones Escudero, Camila thematic analysis social communication research technique methodological aspects análisis temático comunicación social técnica de investigación aspectos metodológicos Coming from Psychology, Thematic Analysis (TA) is a research technique to identify, analyze and report patterns, it means, themes by empirically collected data. It minimally organizes and describes the dataset in detail, and interprets aspects of the subject matter. Thus, this article aims to present it as once more research instrument option in Social Communication fiel, for investigations of qualitative approach. Using bibliographic research and a brief exploratory analysis, it can be seen advantages and disadvantages of TA, its difference and insertion in some other related and widespread theoretical-methodological techniques or resources (Discourse and Content Analysis, mainly) and its possibility of guaranteeing a technical-methodological rigor in face of the flexibility and dynamics of the communicational area.. Procedente del Psicología, el Análisis temático (AT) es una técnica de investigación para identificar, analizar e informar patrones, es decir, temas dentro de los datos recopilados empíricamente. Organiza y describe mínimamente el conjunto de datos en detalle, e interpreta aspectos del tema. Así, este artículo pretende presentarla como una opción más de instrumento de investigación dentro del campo de la Comunicación Social, para investigaciones de enfoque cualitativo. A partir de la investigación bibliográfica y un breve análisis exploratorio, se pueden ver las ventajas y desventajas de la AT, su diferencia e inserción en otras técnicas o recursos teóricos y metodológicos relacionados y ampliamente difundidos (Análisis del Discurso y del Contenido, principalmente) y su posibilidad de garantizar un rigor técnico-metodológico frente a la flexibilidad y dinámica del área comunicacional. Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario 2020-09-26 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículo revisado por pares application/pdf https://latrama.unr.edu.ar/index.php/trama/article/view/746 10.35305/lt.v24i2.746 Journal La Trama de la Comunicación; Vol. 24 No. 2 (2020); 089-100 La Trama de la Comunicación; Vol. 24 Núm. 2 (2020); 089-100 La Trama de la Comunicación; v. 24 n. 2 (2020); 089-100 2314-2634 1668-5628 spa https://latrama.unr.edu.ar/index.php/trama/article/view/746/497 |
| institution |
Universidad Nacional de Rosario |
| institution_str |
I-15 |
| repository_str |
R-200 |
| container_title_str |
La Trama de la Comunicación |
| language |
Español |
| format |
Artículo revista |
| topic |
thematic analysis social communication research technique methodological aspects análisis temático comunicación social técnica de investigación aspectos metodológicos |
| spellingShingle |
thematic analysis social communication research technique methodological aspects análisis temático comunicación social técnica de investigación aspectos metodológicos Escudero, Camila Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations |
| topic_facet |
thematic analysis social communication research technique methodological aspects análisis temático comunicación social técnica de investigación aspectos metodológicos |
| author |
Escudero, Camila |
| author_facet |
Escudero, Camila |
| author_sort |
Escudero, Camila |
| title |
Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations |
| title_short |
Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations |
| title_full |
Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations |
| title_fullStr |
Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations |
| title_full_unstemmed |
Thematic Analysis as a research tool in the area of Social Communication: contributions and limitations |
| title_sort |
thematic analysis as a research tool in the area of social communication: contributions and limitations |
| description |
Coming from Psychology, Thematic Analysis (TA) is a research technique to identify, analyze and report patterns, it means, themes by empirically collected data. It minimally organizes and describes the dataset in detail, and interprets aspects of the subject matter. Thus, this article aims to present it as once more research instrument option in Social Communication fiel, for investigations of qualitative approach. Using bibliographic research and a brief exploratory analysis, it can be seen advantages and disadvantages of TA, its difference and insertion in some other related and widespread theoretical-methodological techniques or resources (Discourse and Content Analysis, mainly) and its possibility of guaranteeing a technical-methodological rigor in face of the flexibility and dynamics of the communicational area.. |
| publisher |
Facultad de Ciencia Política y Relaciones Internacionales, Universidad Nacional de Rosario |
| publishDate |
2020 |
| url |
https://latrama.unr.edu.ar/index.php/trama/article/view/746 |
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AT escuderocamila thematicanalysisasaresearchtoolintheareaofsocialcommunicationcontributionsandlimitations AT escuderocamila elanalisistematicocomoherramientadeinvestigacionenelareadelacomunicacionsocialcontribucionesylimitaciones |
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2023-05-11T18:41:33Z |
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2023-05-11T18:41:33Z |
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