La gestión de recursos: ¿Qué pueden hacer las pymes que las grandes organizaciones no pueden, ante la adaptabilidad en un escenario de crisis?
SMEs have unique characteristics in their strategic, processes, their relationships more informal t han formal; the intuition before the decision making processes, the paternalist figure of the owner in front of the new generations, among others. These variables that mark their bu siness culture, p...
Guardado en:
| Autores principales: | , , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
| Publicado: |
Universidad Nacional de Rosario
2020
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| Materias: | |
| Acceso en línea: | https://ojs3.fcecon.unr.edu.ar/index.php/iiata/article/view/14 |
| Aporte de: |
| Sumario: | SMEs have unique characteristics in their strategic, processes, their
relationships more informal t
han formal; the intuition before the
decision making processes, the
paternalist figure of the owner in front of the new generations, among others. These variables that mark their bu
siness culture, perhaps pose challenges and oppor tunities in the
scenarios of unpredictability
and uncertainty. New questions to be resolved, will be how they will be flexibilit y, empathy with the client, social commitment, to shape a unique
strategy that strengthens the value proposition and allows it to ensure its sustainable competitive advantage |
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