Who are the potential consumers of organic fruits and vegetables in Central Chile? : a CHAID approach
The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifi...
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| Autores principales: | , , , , , |
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| Formato: | article Artículo publishedVersion |
| Lenguaje: | Inglés |
| Publicado: |
Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
2015
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| Materias: | |
| Acceso en línea: | http://bdigital.uncu.edu.ar/7479 |
| Aporte de: |
| id |
I11-R87479 |
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| record_format |
dspace |
| institution |
Universidad Nacional de Cuyo |
| institution_str |
I-11 |
| repository_str |
R-8 |
| collection |
Biblioteca Digital |
| language |
Inglés |
| orig_language_str_mv |
eng |
| topic |
Análisis multivariante Comportamiento del consumidor Chile Comercio interior Agricultura orgánica Organic products Consumer behavior Multivariate analysis Productos orgánicos Frutas y verduras orgánicas |
| spellingShingle |
Análisis multivariante Comportamiento del consumidor Chile Comercio interior Agricultura orgánica Organic products Consumer behavior Multivariate analysis Productos orgánicos Frutas y verduras orgánicas Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos Who are the potential consumers of organic fruits and vegetables in Central Chile? : a CHAID approach |
| topic_facet |
Análisis multivariante Comportamiento del consumidor Chile Comercio interior Agricultura orgánica Organic products Consumer behavior Multivariate analysis Productos orgánicos Frutas y verduras orgánicas |
| description |
The demand for organic fruits and vegetables (F&V) is growing worldwide, creating
market opportunities for developing countries as major suppliers. However, most
export-oriented developing countries such as Chile have an undeveloped domestic
market for organic products. This article identifies the segments of potential consumers
of organic F&V in Central Chile using an exploratory CHAID model. A questionnaire was
administered by surveying a random sample of 425 F&V consumers in central Chile.
The results of the CHAID model suggest two segments of potential consumers of organic
F&V. Both groups show awareness of the concept of organic food. Additionally, the
first segment perceives organic agriculture to have ethical benefits to the society and
considers organic F&V as healthy and nutritious; this group has a probability of over
80% to consume organic F&V. The second segment shows less awareness of the ethical
benefits to society and its probability of consuming organic F&V depends on family
income level. We discuss major implications for further studies on organic consumers.
|
| format |
article Artículo Artículo publishedVersion |
| author |
Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos |
| author_facet |
Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler Palma, Alejandra Rodríguez, Marcelo Mora, Marcos |
| author_sort |
Adasme-Berríos, Cristian |
| title |
Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_short |
Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_full |
Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_fullStr |
Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_full_unstemmed |
Who are the potential consumers of organic fruits and vegetables in Central Chile?
: a CHAID approach |
| title_sort |
who are the potential consumers of organic fruits and vegetables in central chile?
: a chaid approach |
| publisher |
Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
|
| publishDate |
2015 |
| url |
http://bdigital.uncu.edu.ar/7479 |
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