Acceptance of a vegetable with designation of origin in two cities in southern Chile

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Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by admin...

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Autores principales: Schnettler, Berta, Pihán, Rodolfo, Valdevenito, Ana, Miranda, Horacio, Lobos, Germán, Grunert, Klaus G.
Formato: article Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 2015
Materias:
Tomate
Angol (Chile)
Denominación de origen
Designation of origin
Tomato
Variedades de tomate
Acceso en línea:http://bdigital.uncu.edu.ar/7478
Aporte de:
Biblioteca Digital de Universidad Nacional de Cuyo
id I11-R87478
record_format dspace
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-8
collection Biblioteca Digital
language Inglés
orig_language_str_mv eng
topic Tomate
Angol (Chile)
Denominación de origen
Designation of origin
Tomato
Variedades de tomate
spellingShingle Tomate
Angol (Chile)
Denominación de origen
Designation of origin
Tomato
Variedades de tomate
Schnettler, Berta
Pihán, Rodolfo
Valdevenito, Ana
Miranda, Horacio
Lobos, Germán
Grunert, Klaus G.
Acceptance of a vegetable with designation of origin in two cities in southern Chile
topic_facet Tomate
Angol (Chile)
Denominación de origen
Designation of origin
Tomato
Variedades de tomate
description Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by administering a survey to 400 people. A conjoint analysis was used to determine that the variety of tomato (41.8%) was more important than DO (19.5%) and price (17.0%). Presentation and size were the least important attributes. Consumers preferred long-life tomatoes and in bunch, with Angol DO at the lowest price. A hierarchical cluster analysis distinguished three segments. The first (52.5%) was sensitive to variety. The second (13.0%) was also sensitive to variety, but they preferred to pay the highest price. The third (34.5%) was sensitive to price. All three segments preferred the tomato with Angol DO. The segments differed significantly according to gender, size of family group and level of satisfaction with their food-related life. The results indicate a good acceptance of tomatoes with Angol DO; however, particular relevance must be given to the variety of tomato produced.
format article
Artículo
Artículo
publishedVersion
author Schnettler, Berta
Pihán, Rodolfo
Valdevenito, Ana
Miranda, Horacio
Lobos, Germán
Grunert, Klaus G.
author_facet Schnettler, Berta
Pihán, Rodolfo
Valdevenito, Ana
Miranda, Horacio
Lobos, Germán
Grunert, Klaus G.
author_sort Schnettler, Berta
title Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_short Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_full Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_fullStr Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_full_unstemmed Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_sort acceptance of a vegetable with designation of origin in two cities in southern chile
publisher Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
publishDate 2015
url http://bdigital.uncu.edu.ar/7478
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