Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina
New technologies have revolutionized the way heritage is managed and preserved. Today, in a world dominated by global hyperconnectivity and a technology-driven society thirsty for new narratives and novel experiences, we are required to reinvent the way we experience and share heritage. Thus, artifi...
Guardado en:
| Autor principal: | |
|---|---|
| Formato: | Artículo revista |
| Lenguaje: | Español |
| Publicado: |
Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo
2025
|
| Materias: | |
| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9660 |
| Aporte de: |
| id |
I11-R84-article-9660 |
|---|---|
| record_format |
ojs |
| spelling |
I11-R84-article-96602025-12-16T19:05:38Z Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina La Inteligencia artificial como herramienta para personalizar las experiencias turísticas en las rutas patrimoniales de San Juan en Argentina Katuchin, Florencia Agustina Inteligencia Artificial turismo patrimonio San Juan Artificial Intelligence tourism heritage San Juan New technologies have revolutionized the way heritage is managed and preserved. Today, in a world dominated by global hyperconnectivity and a technology-driven society thirsty for new narratives and novel experiences, we are required to reinvent the way we experience and share heritage. Thus, artificial intelligence is becoming one of the key technologies for the digital transformation of businesses. This article is based on a descriptive and exploratory methodology, in which qualitative characteristics were examined through bibliographic research and background research on the use of AI, its potential for implementation, and its relationship to the enhancement of tourism heritage, in order to meet the main objectives of the research: to understand the impact of the use of AI in promoting the preservation, conservation, and understanding of cultural heritage to audiences that demand and need increasingly personalized experiences; to investigate the benefits, challenges, and ethical issues of the use of AI; and, finally, to analyze the Diaguita Ancestral Route in the town of Valle Fértil. Las nuevas tecnologías han revolucionado la forma en que se gestiona y conserva el patrimonio, hoy el mundo en el que impera la hiperconectividad global y una sociedad impulsada por la tecnología, sedienta de nuevas narrativas y experiencias novedosas, nos exige una reinvención en la forma que experimentamos y compartimos el patrimonio. Es así, que la inteligencia artificial, se está convirtiendo en una de las tecnologías clave para la transformación digital de los negocios. El presente artículo se basó en una metodología de tipo descriptiva y exploratoria, en el que se trabajó sobre las características cualitativas a través de la investigación bibliográfica y la búsqueda de antecedentes sobre el uso de la IA que detentan sobre el potencial de su implementación y su relación con la puesta en valor del Patrimonio Turístico, para cumplir con los principales objetivos de la investigación; conocer el impacto del uso de la IA para fomentar la preservación, conservación y comprensión del patrimonio cultural a públicos que demandan y necesitan experiencias cada vez más particularizadas; indagar sobre los beneficios, desafíos y retos éticos del uso de la IA y por último análisis de la Ruta Ancestral Diaguita de la localidad de Valle Fértil. Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo 2025-12-16 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Article evaluated by two external evaluators Artículo evaluado por dos evaluadores externos application/pdf https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9660 Revista Turismo e Identidad; Vol. 6 Núm. 2 (2025); 84-102 2718-8205 spa https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9660/8239 https://creativecommons.org/licenses/by-nc-sa/4.0 |
| institution |
Universidad Nacional de Cuyo |
| institution_str |
I-11 |
| repository_str |
R-84 |
| container_title_str |
Revista de Turismo e Identidad |
| language |
Español |
| format |
Artículo revista |
| topic |
Inteligencia Artificial turismo patrimonio San Juan Artificial Intelligence tourism heritage San Juan |
| spellingShingle |
Inteligencia Artificial turismo patrimonio San Juan Artificial Intelligence tourism heritage San Juan Katuchin, Florencia Agustina Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina |
| topic_facet |
Inteligencia Artificial turismo patrimonio San Juan Artificial Intelligence tourism heritage San Juan |
| author |
Katuchin, Florencia Agustina |
| author_facet |
Katuchin, Florencia Agustina |
| author_sort |
Katuchin, Florencia Agustina |
| title |
Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina |
| title_short |
Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina |
| title_full |
Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina |
| title_fullStr |
Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina |
| title_full_unstemmed |
Artificial intelligence as a tool for personalising tourist experiences on the heritage routes of San Juan, Argentina |
| title_sort |
artificial intelligence as a tool for personalising tourist experiences on the heritage routes of san juan, argentina |
| description |
New technologies have revolutionized the way heritage is managed and preserved. Today, in a world dominated by global hyperconnectivity and a technology-driven society thirsty for new narratives and novel experiences, we are required to reinvent the way we experience and share heritage. Thus, artificial intelligence is becoming one of the key technologies for the digital transformation of businesses. This article is based on a descriptive and exploratory methodology, in which qualitative characteristics were examined through bibliographic research and background research on the use of AI, its potential for implementation, and its relationship to the enhancement of tourism heritage, in order to meet the main objectives of the research: to understand the impact of the use of AI in promoting the preservation, conservation, and understanding of cultural heritage to audiences that demand and need increasingly personalized experiences; to investigate the benefits, challenges, and ethical issues of the use of AI; and, finally, to analyze the Diaguita Ancestral Route in the town of Valle Fértil. |
| publisher |
Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo |
| publishDate |
2025 |
| url |
https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9660 |
| work_keys_str_mv |
AT katuchinflorenciaagustina artificialintelligenceasatoolforpersonalisingtouristexperiencesontheheritageroutesofsanjuanargentina AT katuchinflorenciaagustina lainteligenciaartificialcomoherramientaparapersonalizarlasexperienciasturisticasenlasrutaspatrimonialesdesanjuanenargentina |
| first_indexed |
2025-12-28T05:01:39Z |
| last_indexed |
2025-12-28T05:01:39Z |
| _version_ |
1852726942112940032 |