Description of the tourist profile at the Festival Internacional De Teatro de Calle, Zacatecas, Mexico, 2024
The objective of this research was to describe the profile of tourists who visited Zacatecas during the 2024 edition of the International Street Theater Festival (FITC). The study is a non-experimental, cross-sectional, quantitative study with a descriptive approach. The methodology used was based o...
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| Autores principales: | , , , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo
2025
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| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/9658 |
| Aporte de: |
| Sumario: | The objective of this research was to describe the profile of tourists who visited Zacatecas during the 2024 edition of the International Street Theater Festival (FITC). The study is a non-experimental, cross-sectional, quantitative study with a descriptive approach. The methodology used was based on an on-site survey conducted between October 12 and 19, the dates of the festival. The survey was administered to a random convenience sample; 140 questionnaires were administered, and 127 were considered usable. The tourist profile was obtained by analyzing the frequencies of the demographic data obtained, which yielded the description of a national tourist, male, between 21 and 29 years old, single, and mainly a student; most visitors come from neighboring states. The results contribute to the formulation of tourism strategies and the study of cities oriented toward cultural tourism. |
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