Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032

The municipality of Barrancabermeja faces challenges in its tourism offer, the competitiveness of the value chain and the positioning as a tourist destination. To address this problem, a study was carried out with the aim of assessing the state of the tourism offer, identifying weaknesses and streng...

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Autor principal: Corzo Arévalo, Daniel Hernando
Formato: Artículo revista
Lenguaje:Español
Publicado: Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo 2024
Materias:
Barrancabermeja
plan de desarrollo
turismo
política pública
development plan
tourism
public politics
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/7915
Aporte de:
Revista de Turismo e Identidad de Universidad Nacional de Cuyo
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spelling I11-R84-article-79152025-06-09T18:09:22Z Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032 Propuesta de actualización del Plan Decenal de Desarrollo Turístico de Barrancabermeja – Santander 2022-2032 Corzo Arévalo, Daniel Hernando Barrancabermeja plan de desarrollo turismo política pública Barrancabermeja development plan tourism public politics The municipality of Barrancabermeja faces challenges in its tourism offer, the competitiveness of the value chain and the positioning as a tourist destination. To address this problem, a study was carried out with the aim of assessing the state of the tourism offer, identifying weaknesses and strengths, and proposing actions to improve its positioning and take advantage of the identity elements. The methodology used included a diagnosis in 2018 with secondary sources, fieldwork, constant interaction with stakeholders, workshops, interviews and a survey in 2022. The results revealed a developed support infrastructure and natural resources with potential to be integrated into the tourism offer. However, weaknesses were identified in the positioning and promotion of Barrancabermeja's identity as a tourist destination. In terms of discussion, the importance of interaction with the actors of the sector and the tourism potential of the municipality is highlighted. The main conclusions indicate the need to improve the positioning of tourism and to make effective use of the elements of identity. It is recommended to implement marketing and promotion strategies, strengthen collaboration between stakeholders and promote the tourism potential of Barrancabermeja. El municipio de Barrancabermeja enfrenta desafíos en su oferta turística, la competitividad de la cadena de valor y el posicionamiento como destino turístico. Para abordar esta problemática, se llevó a cabo un estudio con el objetivo de evaluar el estado de la oferta turística, identificar debilidades y fortalezas, y proponer acciones para mejorar el posicionamiento y aprovechar los elementos identitarios. La metodología utilizada incluyó un diagnóstico en 2018 con fuentes secundarias, trabajo de campo, interacción constante con los actores del sector, talleres, entrevistas y una encuesta en 2022. Los resultados revelaron una infraestructura de soporte desarrollada y recursos naturales con potencial para integrarse en la oferta turística. Sin embargo, se identificaron debilidades en el posicionamiento y la promoción de la identidad de Barrancabermeja como destino turístico. En términos de discusión, se resalta la importancia de la interacción con los actores del sector y el potencial turístico del municipio. Las principales conclusiones indican la necesidad de mejorar el posicionamiento turístico y aprovechar de manera efectiva los elementos identitarios. Se recomienda implementar estrategias de marketing y promoción, fortalecer la colaboración entre los actores involucrados y promover el potencial turístico de Barrancabermeja. Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo 2024-06-27 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Article evaluated by two external evaluators Artículo evaluado por dos evaluadores externos application/pdf text/html https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/7915 Revista Turismo e Identidad; Vol. 5 Núm. 1 (2024): Junio / Noviembre 2024; 42-80 2718-8205 spa https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/7915/6421 https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/7915/6463 https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-84
container_title_str Revista de Turismo e Identidad
language Español
format Artículo revista
topic Barrancabermeja
plan de desarrollo
turismo
política pública
Barrancabermeja
development plan
tourism
public politics
spellingShingle Barrancabermeja
plan de desarrollo
turismo
política pública
Barrancabermeja
development plan
tourism
public politics
Corzo Arévalo, Daniel Hernando
Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032
topic_facet Barrancabermeja
plan de desarrollo
turismo
política pública
Barrancabermeja
development plan
tourism
public politics
author Corzo Arévalo, Daniel Hernando
author_facet Corzo Arévalo, Daniel Hernando
author_sort Corzo Arévalo, Daniel Hernando
title Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032
title_short Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032
title_full Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032
title_fullStr Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032
title_full_unstemmed Proposal to update the Ten-Year Tourism Development Plan for Barrancabermeja - Santander 2022-2032
title_sort proposal to update the ten-year tourism development plan for barrancabermeja - santander 2022-2032
description The municipality of Barrancabermeja faces challenges in its tourism offer, the competitiveness of the value chain and the positioning as a tourist destination. To address this problem, a study was carried out with the aim of assessing the state of the tourism offer, identifying weaknesses and strengths, and proposing actions to improve its positioning and take advantage of the identity elements. The methodology used included a diagnosis in 2018 with secondary sources, fieldwork, constant interaction with stakeholders, workshops, interviews and a survey in 2022. The results revealed a developed support infrastructure and natural resources with potential to be integrated into the tourism offer. However, weaknesses were identified in the positioning and promotion of Barrancabermeja's identity as a tourist destination. In terms of discussion, the importance of interaction with the actors of the sector and the tourism potential of the municipality is highlighted. The main conclusions indicate the need to improve the positioning of tourism and to make effective use of the elements of identity. It is recommended to implement marketing and promotion strategies, strengthen collaboration between stakeholders and promote the tourism potential of Barrancabermeja.
publisher Instituto de Investigaciones en Turismo e Identidad, Facultad de Filosofía y Letras, Universidad Nacional de Cuyo
publishDate 2024
url https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/7915
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first_indexed 2024-08-12T21:35:20Z
last_indexed 2025-06-22T05:02:34Z
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