Digital practices in the management of entrepreneurs in the tourism sector in Paraguay
The Coronavirus pandemic crisis (COVID19) has forced entrepreneurs to look for economic subsistence alternatives in the tourism sector. One of them is the use of technology making innovation and digitalization elements of management. Therefore, the purpose of this study was to characterize the infor...
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Artículo revista |
| Lenguaje: | Español |
| Publicado: |
Instituto de Investigaciones en Turismo e Identidad. Facultad de Filosofía y Letras – Universidad Nacional de Cuyo
2022
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| Materias: | |
| Acceso en línea: | https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/5980 |
| Aporte de: |
| id |
I11-R84-article-5980 |
|---|---|
| record_format |
ojs |
| institution |
Universidad Nacional de Cuyo |
| institution_str |
I-11 |
| repository_str |
R-84 |
| container_title_str |
Revista de Turismo e Identidad |
| language |
Español |
| format |
Artículo revista |
| topic |
turismo microempresas herramientas digitales marketing digital tourism digital tools digital marketing micro enterprises |
| spellingShingle |
turismo microempresas herramientas digitales marketing digital tourism digital tools digital marketing micro enterprises Riveros Montiel, Tania Olmedo, Shirley Lorena Digital practices in the management of entrepreneurs in the tourism sector in Paraguay |
| topic_facet |
turismo microempresas herramientas digitales marketing digital tourism digital tools digital marketing micro enterprises |
| author |
Riveros Montiel, Tania Olmedo, Shirley Lorena |
| author_facet |
Riveros Montiel, Tania Olmedo, Shirley Lorena |
| author_sort |
Riveros Montiel, Tania |
| title |
Digital practices in the management of entrepreneurs in the tourism sector in Paraguay |
| title_short |
Digital practices in the management of entrepreneurs in the tourism sector in Paraguay |
| title_full |
Digital practices in the management of entrepreneurs in the tourism sector in Paraguay |
| title_fullStr |
Digital practices in the management of entrepreneurs in the tourism sector in Paraguay |
| title_full_unstemmed |
Digital practices in the management of entrepreneurs in the tourism sector in Paraguay |
| title_sort |
digital practices in the management of entrepreneurs in the tourism sector in paraguay |
| description |
The Coronavirus pandemic crisis (COVID19) has forced entrepreneurs to look for economic subsistence alternatives in the tourism sector. One of them is the use of technology making innovation and digitalization elements of management. Therefore, the purpose of this study was to characterize the information and communication technology (ICT) tools used by SMEs in the tourism sector during the period of the coronavirus crisis. Also, to check the willingness to handling and implementing digital marketing tools in the entrepreneurial management. Therefore, descriptive methodological strategies of a quantitative approach were usedwith an observational, prospective and cross-sectional design. Surveys -in the form of a digital questionnaire- were conducted to get representative data the sample was made up of entrepreneurs from ten different provinces including the capital city of Argentina from X and Y generations whose enterprises are linked to the tourism sector and most of them do not exceed ten years of operation. The main results of this research show that the survey’s participants are characterized by having good internet access. However, they still need to improve their levels of business’ digitalization, as well as a reluctance to the use of digital marketing, mainly due to lack of knowledge, poor management of tools and lack of experience in their implementation. |
| publisher |
Instituto de Investigaciones en Turismo e Identidad. Facultad de Filosofía y Letras – Universidad Nacional de Cuyo |
| publishDate |
2022 |
| url |
https://revistas.uncu.edu.ar/ojs3/index.php/turismoeindentidad/article/view/5980 |
| work_keys_str_mv |
AT riverosmontieltania digitalpracticesinthemanagementofentrepreneursinthetourismsectorinparaguay AT olmedoshirleylorena digitalpracticesinthemanagementofentrepreneursinthetourismsectorinparaguay AT riverosmontieltania practicasdigitalesenlagestiondeemprendedoresdelsectorturismoenparaguay AT olmedoshirleylorena practicasdigitalesenlagestiondeemprendedoresdelsectorturismoenparaguay |
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2022-08-19T12:16:01Z |
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2022-08-19T12:16:01Z |
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Revistas |
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