Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha

Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses...

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Autores principales: Castillo-Valero, Sebastián, Villanueva, Emiliano C., García-Cortijo, M. Carmen
Formato: article Artículo publishedVersion
Lenguaje:Inglés
Publicado: Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias 2018
Materias:
Acceso en línea:http://bdigital.uncu.edu.ar/12004
Aporte de:
id I11-R812004
record_format dspace
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-8
collection Biblioteca Digital
language Inglés
orig_language_str_mv eng
topic Precio diferencial
Vinos
Castilla-La Mancha (España)
Denominación de origen
Mercadotecnia
Unión Europea
Venta por Internet
Hedonic model
Wine of Castile
Attributes
Experts
On-line sales
Spanish wine market
Price premium
Modelo hedónico
Tiendas en línea
Modelo de precios hedónicos
Mercado del vino español
spellingShingle Precio diferencial
Vinos
Castilla-La Mancha (España)
Denominación de origen
Mercadotecnia
Unión Europea
Venta por Internet
Hedonic model
Wine of Castile
Attributes
Experts
On-line sales
Spanish wine market
Price premium
Modelo hedónico
Tiendas en línea
Modelo de precios hedónicos
Mercado del vino español
Castillo-Valero, Sebastián
Villanueva, Emiliano C.
García-Cortijo, M. Carmen
Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha
topic_facet Precio diferencial
Vinos
Castilla-La Mancha (España)
Denominación de origen
Mercadotecnia
Unión Europea
Venta por Internet
Hedonic model
Wine of Castile
Attributes
Experts
On-line sales
Spanish wine market
Price premium
Modelo hedónico
Tiendas en línea
Modelo de precios hedónicos
Mercado del vino español
description Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses price as an extrinsic signal to express their value. The price used is a comparison between the prices suggested by the specialized guides and the ones proposed directly to the consumer at the on-line stores. With the hedonic price methodology, which relates price and attributes, the article shows the convergence between the value referenced (price) by the Spanish experts and the one paid (price) in the Spanish market, the former being independent of the interests of the economic agents and the latter not. Regional reputation is the only attribute that positively impacts the price of Castilian wine and is prioritized in the ranking of attributes.
format article
Artículo
Artículo
publishedVersion
author Castillo-Valero, Sebastián
Villanueva, Emiliano C.
García-Cortijo, M. Carmen
author_facet Castillo-Valero, Sebastián
Villanueva, Emiliano C.
García-Cortijo, M. Carmen
author_sort Castillo-Valero, Sebastián
title Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha
title_short Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha
title_full Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha
title_fullStr Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha
title_full_unstemmed Regional reputation as the price premium : estimation of a hedonic model for the wines of Castile-La Mancha
title_sort regional reputation as the price premium : estimation of a hedonic model for the wines of castile-la mancha
publisher Universidad Nacional de Cuyo. Facultad de Ciencias Agrarias
publishDate 2018
url http://bdigital.uncu.edu.ar/12004
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