The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019

Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe th...

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Autor principal: Torres, Verónica Haydeé
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Ciencias Políticas y Sociales 2021
Materias:
instagram
aborto
militancia
imagen
color
Instagram
abortion
militancy
image
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/4286
Aporte de:
Millcayac - Revista Digital de Ciencias Sociales de Universidad Nacional de Cuyo
id I11-R113article-4286
record_format ojs
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-113
container_title_str Millcayac - Revista Digital de Ciencias Sociales
language Español
format Artículo revista
topic instagram
aborto
militancia
imagen
color
Instagram
abortion
militancy
image
color
spellingShingle instagram
aborto
militancia
imagen
color
Instagram
abortion
militancy
image
color
Torres, Verónica Haydeé
The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
topic_facet instagram
aborto
militancia
imagen
color
Instagram
abortion
militancy
image
color
author Torres, Verónica Haydeé
author_facet Torres, Verónica Haydeé
author_sort Torres, Verónica Haydeé
title The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
title_short The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
title_full The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
title_fullStr The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
title_full_unstemmed The visual is added: a look at Instagram and its use in the national Campaign for the legalization of abortion between 2018-2019
title_sort visual is added: a look at instagram and its use in the national campaign for the legalization of abortion between 2018-2019
description Social media allowed the struggles of social movements to be global, accessible and interconnected. Instagram allows the circulation of views on the world through images, photographs and videos and the participation of its users in the creation of a visual discourse. This article aims to describe the incorporation of the green scarf filter and the use of the emblematic color of the National Campaign for Abortion in Argentina in publications as an example from a multimodal view that were made on Instagram in their associated feminist collective accounts such as @abortolegalmza between 2018 and 2019. The use of the green scarf as a filter and the use of the emblematic colors possibly created a brand that allowed the commitment of young people and adolescents with the axes of the Campaign. Thus, the visual in social networks was the message and the means by which feminist groups in Argentina (between 2018 and 2019 and up to the present) proposed new discursive practices.
publisher Facultad de Ciencias Políticas y Sociales
publishDate 2021
url https://revistas.uncu.edu.ar/ojs3/index.php/millca-digital/article/view/4286
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