Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach

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The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifi...

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Autores principales:	Adasme-Berríos, Cristian, Sánchez, Mercedes, Jara-Rojas, Roberto, Engler, Alejandra, Rodríguez, Marcelo, Mora, Marcos
Formato:	Artículo revista
Lenguaje:	Inglés
Publicado:	Facultad de Ciencias Agrarias-UNCuyo 2015
Materias:	frutas y verduras orgánicas comportamiento del consumidor análisis multivariante segmentación Chile organic products consumer behavior multivariate analysis segmentation
Acceso en línea:	https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3282
Aporte de:	Revista de la Facultad de Ciencias Agrarias UNCuyo de Universidad Nacional de Cuyo

id	I11-R107article-3282
record_format	ojs
institution	Universidad Nacional de Cuyo
institution_str	I-11
repository_str	R-107
container_title_str	Revista de la Facultad de Ciencias Agrarias UNCuyo
language	Inglés
format	Artículo revista
topic	frutas y verduras orgánicas comportamiento del consumidor análisis multivariante segmentación Chile organic products consumer behavior multivariate analysis segmentation Chile
spellingShingle	frutas y verduras orgánicas comportamiento del consumidor análisis multivariante segmentación Chile organic products consumer behavior multivariate analysis segmentation Chile Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler, Alejandra Rodríguez, Marcelo Mora, Marcos Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
topic_facet	frutas y verduras orgánicas comportamiento del consumidor análisis multivariante segmentación Chile organic products consumer behavior multivariate analysis segmentation Chile
author	Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler, Alejandra Rodríguez, Marcelo Mora, Marcos
author_facet	Adasme-Berríos, Cristian Sánchez, Mercedes Jara-Rojas, Roberto Engler, Alejandra Rodríguez, Marcelo Mora, Marcos
author_sort	Adasme-Berríos, Cristian
title	Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
title_short	Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
title_full	Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
title_fullStr	Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
title_full_unstemmed	Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach
title_sort	who are the potential consumers of organic fruits and vegetables in central chile? a chaid approach
description	The demand for organic fruits and vegetables (F&V) is growing worldwide, creating market opportunities for developing countries as major suppliers. However, most export-oriented developing countries such as Chile have an undeveloped domestic market for organic products. This article identifies the segments of potential consumers of organic F&V in Central Chile using an exploratory CHAID model. A questionnaire was administered by surveying a random sample of 425 F&V consumers in central Chile. The results of the CHAID model suggest two segments of potential consumers of organic F&V. Both groups show awareness of the concept of organic food. Additionally, the first segment perceives organic agriculture to have ethical benefits to the society and considers organic F&V as healthy and nutritious; this group has a probability of over 80% to consume organic F&V. The second segment shows less awareness of the ethical benefits to society and its probability of consuming organic F&V depends on family income level. We discuss major implications for further studies on organic consumers.
publisher	Facultad de Ciencias Agrarias-UNCuyo
publishDate	2015
url	https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3282
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Who are the potential consumers of organic fruits and vegetables in Central Chile? A CHAID approach

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