Acceptance of a vegetable with designation of origin in two cities in southern Chile

Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by admin...

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Autores principales: Schnettler, Berta, Pihán, Rodolfo, Valdevenito, Ana, Miranda, Horacio, Lobos, Germán, Grunert, Klaus G.
Formato: Artículo revista
Lenguaje:Inglés
Publicado: Facultad de Ciencias Agrarias-UNCuyo 2015
Materias:
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3280
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id I11-R107article-3280
record_format ojs
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-107
container_title_str Revista de la Facultad de Ciencias Agrarias UNCuyo
language Inglés
format Artículo revista
topic denominación de origen
tomate
Angol
designation of origin
tomato
Angol
spellingShingle denominación de origen
tomate
Angol
designation of origin
tomato
Angol
Schnettler, Berta
Pihán, Rodolfo
Valdevenito, Ana
Miranda, Horacio
Lobos, Germán
Grunert, Klaus G.
Acceptance of a vegetable with designation of origin in two cities in southern Chile
topic_facet denominación de origen
tomate
Angol
designation of origin
tomato
Angol
author Schnettler, Berta
Pihán, Rodolfo
Valdevenito, Ana
Miranda, Horacio
Lobos, Germán
Grunert, Klaus G.
author_facet Schnettler, Berta
Pihán, Rodolfo
Valdevenito, Ana
Miranda, Horacio
Lobos, Germán
Grunert, Klaus G.
author_sort Schnettler, Berta
title Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_short Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_full Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_fullStr Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_full_unstemmed Acceptance of a vegetable with designation of origin in two cities in southern Chile
title_sort acceptance of a vegetable with designation of origin in two cities in southern chile
description Considering that the regional origin of foods can increase consumer acceptance, the relative importance of the designation of origin (DO) in the decision to purchase tomatoes in Temuco and Puerto Montt, Chile was evaluated, consumer segments were distinguished according to their preferences by administering a survey to 400 people. A conjoint analysis was used to determine that the variety of tomato (41.8%) was more important than DO (19.5%) and price (17.0%). Presentation and size were the least important attributes. Consumers preferred long-life tomatoes and in bunch, with Angol DO at the lowest price. A hierarchical cluster analysis distinguished three segments. The first (52.5%) was sensitive to variety. The second (13.0%) was also sensitive to variety, but they preferred to pay the highest price. The third (34.5%) was sensitive to price. All three segments preferred the tomato with Angol DO. The segments differed significantly according to gender, size of family group and level of satisfaction with their food-related life. The results indicate a good acceptance of tomatoes with Angol DO; however, particular relevance must be given to the variety of tomato produced.
publisher Facultad de Ciencias Agrarias-UNCuyo
publishDate 2015
url https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3280
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