A comparison between tourists' profiles in two Italian wine routes

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The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' inter...

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Autor principal: Galletto, Luigi
Formato: Artículo revista
Lenguaje:Inglés
Publicado: Facultad de Ciencias Agrarias-UNCuyo 2018
Materias:
ruta del vino
perfil del turista del vino
regresión logística
wine route
wine tourist profile
logistic regression
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3010
Aporte de:
Revista de la Facultad de Ciencias Agrarias UNCuyo de Universidad Nacional de Cuyo
id I11-R107article-3010
record_format ojs
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-107
container_title_str Revista de la Facultad de Ciencias Agrarias UNCuyo
language Inglés
format Artículo revista
topic ruta del vino
perfil del turista del vino
regresión logística
wine route
wine tourist profile
logistic regression
spellingShingle ruta del vino
perfil del turista del vino
regresión logística
wine route
wine tourist profile
logistic regression
Galletto, Luigi
A comparison between tourists' profiles in two Italian wine routes
topic_facet ruta del vino
perfil del turista del vino
regresión logística
wine route
wine tourist profile
logistic regression
author Galletto, Luigi
author_facet Galletto, Luigi
author_sort Galletto, Luigi
title A comparison between tourists' profiles in two Italian wine routes
title_short A comparison between tourists' profiles in two Italian wine routes
title_full A comparison between tourists' profiles in two Italian wine routes
title_fullStr A comparison between tourists' profiles in two Italian wine routes
title_full_unstemmed A comparison between tourists' profiles in two Italian wine routes
title_sort comparison between tourists' profiles in two italian wine routes
description The study presents a comparative analysis of the wine tourism demand characteristics on two Italian wine routes. The research focuses on the more significant aspects that contradistinguish the wine tourists who frequent the Piave Wine Road and the Soave Wine Road, relying on 576 tourists' interviews. Through logistic regression, the identified variables may increase the relative propensity for a wine tourist to choose one or other itinerary. The results confirm a rather significant diversity between the two profiles (84% of cases are correctly classified). They show that the aspects that imply a greater propensity to travel along the Piave Wine Road rather than the Soave one correspond to an elderly foreign, university graduate tourist who have travelled for more than 3 days. This tourist pursues cultural activities, visits friends or acquaintances and tours with them. On the contrary, the latter one is more often preferred by someone aged less than thirty, who has learned of the route on a tourist board. He is less inclined to buy local wines and he spends less than 20 euro per meal. In this road is much more common the tendency to consider the wine tourism experience complete. Understanding the aspects that distinguish own wine tourists from other routes tourists allows Road Associations to position themselves better in an increasingly competitive market, in order to prepare appropriate territorial marketing strategies in relation to the wine tourism target that they intend to reach.
publisher Facultad de Ciencias Agrarias-UNCuyo
publishDate 2018
url https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/3010
work_keys_str_mv AT gallettoluigi acomparisonbetweentouristsprofilesintwoitalianwineroutes
AT gallettoluigi unacomparacionentrelosperfilesdelosturistasdedosrutasdelvinoitaliano
AT gallettoluigi comparisonbetweentouristsprofilesintwoitalianwineroutes
first_indexed 2022-06-20T13:52:13Z
last_indexed 2022-06-20T13:52:13Z
bdutipo_str Revistas
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