Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha

Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses...

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Autores principales: Castillo-Valero , J. Sebastián, Villanueva , Emiliano C., García-Cortijo, M. Carmen
Formato: Artículo revista
Lenguaje:Inglés
Publicado: Facultad de Ciencias Agrarias-UNCuyo 2018
Materias:
Acceso en línea:https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2962
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id I11-R107article-2962
record_format ojs
institution Universidad Nacional de Cuyo
institution_str I-11
repository_str R-107
container_title_str Revista de la Facultad de Ciencias Agrarias UNCuyo
language Inglés
format Artículo revista
topic modelo hedónico de precios
vino de Castilla
denominación de origen
atributos
expertos
ventas en línea
mercado del vino español
diferencial de precio
hedonic model
wine of Castile
denomination of origin
attributes
experts
on-line sales
Spanish wine market
price premium
spellingShingle modelo hedónico de precios
vino de Castilla
denominación de origen
atributos
expertos
ventas en línea
mercado del vino español
diferencial de precio
hedonic model
wine of Castile
denomination of origin
attributes
experts
on-line sales
Spanish wine market
price premium
Castillo-Valero , J. Sebastián
Villanueva , Emiliano C.
García-Cortijo, M. Carmen
Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
topic_facet modelo hedónico de precios
vino de Castilla
denominación de origen
atributos
expertos
ventas en línea
mercado del vino español
diferencial de precio
hedonic model
wine of Castile
denomination of origin
attributes
experts
on-line sales
Spanish wine market
price premium
author Castillo-Valero , J. Sebastián
Villanueva , Emiliano C.
García-Cortijo, M. Carmen
author_facet Castillo-Valero , J. Sebastián
Villanueva , Emiliano C.
García-Cortijo, M. Carmen
author_sort Castillo-Valero , J. Sebastián
title Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_short Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_full Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_fullStr Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_full_unstemmed Regional reputation as the price premium: estimation of a hedonic model for the wines of Castile-La Mancha
title_sort regional reputation as the price premium: estimation of a hedonic model for the wines of castile-la mancha
description Wine is a multi-attribute product and one of great differentiation. Consumers do not know wines’ intrinsic properties before its purchase; consumers need and look for extrinsic signals that allow them to infer those intrinsic properties. To evaluate those intrinsic wine properties, the article uses price as an extrinsic signal to express their value. The price used is a comparison between the prices suggested by the specialized guides and the ones proposed directly to the consumer at the on-line stores. With the hedonic price methodology, which relates price and attributes, the article shows the convergence between the value referenced (price) by the Spanish experts and the one paid (price) in the Spanish market, the former being independent of the interests of the economic agents and the latter not. Regional reputation is the only attribute that positively impacts the price of Castilian wine and is prioritized in the ranking of attributes.
publisher Facultad de Ciencias Agrarias-UNCuyo
publishDate 2018
url https://revistas.uncu.edu.ar/ojs3/index.php/RFCA/article/view/2962
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