Emotive and positive political communication on Facebook: the case of Argentinean leaders

The communication that political leaders have performed on social media in recent years demands constant and novel approaches for understanding how politicians interact with their supporters in the digital space. In this sense, the aim of this research is to examine the communication that Argentin...

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Detalles Bibliográficos
Autor principal: Tarullo, Raquel
Otros Autores: https://orcid.org/0000-0003-2372-7571
Formato: Artículo publishedVersion
Lenguaje:Inglés
Publicado: National University of Political Studies and Public Administration Bucharest, Rumania 2021
Materias:
Political communication
Emotions
Facebook
Diffusion model
Engagement
Acceso en línea:http://repositorio.unnoba.edu.ar:8080/xmlui/handle/23601/120
Aporte de:
Re DI Repositorio Digital UNNOBA de Universidad Nacional del Noroeste de la Provincia de Buenos Aires
id I103-R405-23601-120
record_format dspace
spelling I103-R405-23601-1202025-10-21T21:26:45Z Emotive and positive political communication on Facebook: the case of Argentinean leaders Tarullo, Raquel https://orcid.org/0000-0003-2372-7571 Political communication Emotions Facebook Diffusion model Engagement The communication that political leaders have performed on social media in recent years demands constant and novel approaches for understanding how politicians interact with their supporters in the digital space. In this sense, the aim of this research is to examine the communication that Argentine political leaders display on Facebook, the most popular social media amongst Argentineans, during a highly polarized and politicized period in the country, taking special attention to the role that emotions play in this digital scenario. Using content analysis of the texts included in the posts, the results of this empirical work demonstrate that, on Facebook, political leaders prefer to communicate emotive messages rather than non-emotive contents and positive emotions rather than negative ones. Besides, hope is not only the most expressed one but also the emotion that generated more interaction among digital political supporters. Fil: Tarullo, Raquel. Universidad Nacional del Noreste de la Provincia de Buenos Aires. Instituto de Política y Gobierno; Argentina. Con referato 2021-04-22T13:26:24Z 2021-04-22T13:26:24Z 2020-05-15 info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion info:eu-repo/semantics/article info:ar-repo/semantics/artículo info:eu-repo/semantics/publishedVersion Tarullo, R. (2020). Emotive and Positive Political Communication on Facebook: The Case of Argentinean Leaders. Romanian Journal of Communication and Public Relations, 22(1), 31–53. 1454-8100 (impreso) 2344-5440 (en línea) http://repositorio.unnoba.edu.ar:8080/xmlui/handle/23601/120 eng info:eu-repo/grantAgreement/UNNOBA/SIB/0556/2019/AR. Junin (B)/Competencias digitales en la universidad y su impacto en las prácticas académicas y cívicas de estudiantes y profesores/CDUIPACEP https://doi.org/10.21018/rjcpr.2020.1.286 info:eu-repo/semantics/openAccess https://creativecommons.org/licenses/by-nc-nd/2.5/ar/ application/pdf application/pdf National University of Political Studies and Public Administration Bucharest, Rumania Romanian Journal of Communication and Public Relations
institution Universidad Nacional del Noroeste de la Provincia de Buenos Aires
institution_str I-103
repository_str R-405
collection Re DI Repositorio Digital UNNOBA
language Inglés
topic Political communication
Emotions
Facebook
Diffusion model
Engagement
spellingShingle Political communication
Emotions
Facebook
Diffusion model
Engagement
Tarullo, Raquel
Emotive and positive political communication on Facebook: the case of Argentinean leaders
topic_facet Political communication
Emotions
Facebook
Diffusion model
Engagement
description The communication that political leaders have performed on social media in recent years demands constant and novel approaches for understanding how politicians interact with their supporters in the digital space. In this sense, the aim of this research is to examine the communication that Argentine political leaders display on Facebook, the most popular social media amongst Argentineans, during a highly polarized and politicized period in the country, taking special attention to the role that emotions play in this digital scenario. Using content analysis of the texts included in the posts, the results of this empirical work demonstrate that, on Facebook, political leaders prefer to communicate emotive messages rather than non-emotive contents and positive emotions rather than negative ones. Besides, hope is not only the most expressed one but also the emotion that generated more interaction among digital political supporters.
author2 https://orcid.org/0000-0003-2372-7571
author_facet https://orcid.org/0000-0003-2372-7571
Tarullo, Raquel
format Artículo
Artículo
publishedVersion
Artículo
Artículo
publishedVersion
Artículo
Artículo
publishedVersion
author Tarullo, Raquel
author_sort Tarullo, Raquel
title Emotive and positive political communication on Facebook: the case of Argentinean leaders
title_short Emotive and positive political communication on Facebook: the case of Argentinean leaders
title_full Emotive and positive political communication on Facebook: the case of Argentinean leaders
title_fullStr Emotive and positive political communication on Facebook: the case of Argentinean leaders
title_full_unstemmed Emotive and positive political communication on Facebook: the case of Argentinean leaders
title_sort emotive and positive political communication on facebook: the case of argentinean leaders
publisher National University of Political Studies and Public Administration Bucharest, Rumania
publishDate 2021
url http://repositorio.unnoba.edu.ar:8080/xmlui/handle/23601/120
work_keys_str_mv AT tarulloraquel emotiveandpositivepoliticalcommunicationonfacebookthecaseofargentineanleaders
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