Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta)
In this work, we reflect on the public communication of science and the actions implemented by the Tecnoriginaria Working Group in the province of Salta, specifically on the commitment to promote an accessible and socially engaged archaeology. Our proposal is based on collaborative partnerships betw...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Humanidades. Museo de Antropología
2024
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/antropologia/article/view/43537 |
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I10-R372-article-43537 |
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I10-R372-article-435372024-11-04T19:00:54Z Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) Hacia una arqueología más accesible y comprometida con la sociedad: Reflexiones y experiencias sobre la comunicación pública de la ciencia (Salta) Rumo a uma arqueologia mais acessível e comprometida com a sociedade: Reflexões e experiências sobre a comunicação pública da ciência (Salta) Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi Science Communication Strategic communication Target Audience Social networks Comunicación de la ciencia Comunicación estratégica Público Objetivo Redes sociales Comunicação científica Comunicação estratégica Público-alvo Redes sociais In this work, we reflect on the public communication of science and the actions implemented by the Tecnoriginaria Working Group in the province of Salta, specifically on the commitment to promote an accessible and socially engaged archaeology. Our proposal is based on collaborative partnerships between Archaeology and Communication in long-term projects. The joint work has been established through agreements linked to frameworks and methodologies in the line of strategic communication, promoting the connection of our target audiences with the teams and institutions involved. As part of our reflections, we critically consider the results, processes, and lessons learned during the execution of activities carried out both in-person and through social media. En este trabajo, reflexionamos sobre la comunicación pública de la ciencia y las acciones implementadas por el Grupo de Trabajo Tecnoriginaria en la provincia de Salta, específicamente en el compromiso asumido de promover una arqueología accesible y comprometida con la sociedad. Nuestra propuesta se basa en asociaciones colaborativas entre la Arqueología y la Comunicación en proyectos a largo plazo. El trabajo conjunto se ha establecido en acuerdos vinculados a marcos y metodologías en la línea de la comunicación estratégica, promoviendo la conexión de nuestros públicos objetivos con los equipos y las instituciones integrantes. Como parte de nuestras reflexiones, consideramos de manera crítica los resultados, procesos y aprendizajes obtenidos durante la ejecución de las actividades desarrolladas tanto de manera presencial como a través de las redes sociales. Neste artigo, refletimos sobre a comunicação pública da ciência e as ações implementadas pelo Grupo de Trabalho Tecnoriginaria na província de Salta, especificamente no compromisso de promover uma arqueologia acessível e comprometida com a sociedade. Nossa proposta se baseia em parcerias colaborativas entre a Arqueologia e a Comunicação em projetos de longo prazo. O trabalho conjunto foi estabelecido em acordos vinculados a estruturas e metodologias na linha de comunicação estratégica, promovendo a conexão de nossos públicos-alvo com as equipes e instituições envolvidas. Como parte de nossas reflexões, consideramos criticamente os resultados, processos e aprendizados obtidos durante a execução das atividades desenvolvidas tanto presencialmente quanto por meio das redes sociais. Facultad de Filosofía y Humanidades. Museo de Antropología 2024-04-30 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/antropologia/article/view/43537 10.31048/1852.4826.v17.n1.43537 Revista del Museo de Antropología; Vol. 17 No. 1 (2024); 175-188 Revista del Museo de Antropología; Vol. 17 Núm. 1 (2024); 175-188 Revista del Museo de Antropología; v. 17 n. 1 (2024); 175-188 1852-4826 1852-060X 10.31048/1852.4826.v17.n1 spa https://revistas.unc.edu.ar/index.php/antropologia/article/view/43537/44948 Derechos de autor 2024 Rosana Ledesma, Valeria Naomi Cardozo https://creativecommons.org/licenses/by-nc-sa/4.0 |
| institution |
Universidad Nacional de Córdoba |
| institution_str |
I-10 |
| repository_str |
R-372 |
| container_title_str |
Revista del Museo de Antropología |
| language |
Español |
| format |
Artículo revista |
| topic |
Science Communication Strategic communication Target Audience Social networks Comunicación de la ciencia Comunicación estratégica Público Objetivo Redes sociales Comunicação científica Comunicação estratégica Público-alvo Redes sociais |
| spellingShingle |
Science Communication Strategic communication Target Audience Social networks Comunicación de la ciencia Comunicación estratégica Público Objetivo Redes sociales Comunicação científica Comunicação estratégica Público-alvo Redes sociais Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) |
| topic_facet |
Science Communication Strategic communication Target Audience Social networks Comunicación de la ciencia Comunicación estratégica Público Objetivo Redes sociales Comunicação científica Comunicação estratégica Público-alvo Redes sociais |
| author |
Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi |
| author_facet |
Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi Ledesma, Rossana Cardozo, Valeria Naomi |
| author_sort |
Ledesma, Rossana |
| title |
Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) |
| title_short |
Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) |
| title_full |
Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) |
| title_fullStr |
Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) |
| title_full_unstemmed |
Towards a more accessible and engaged archaeology with society: Reflections and experiences on public communication of science (Salta) |
| title_sort |
towards a more accessible and engaged archaeology with society: reflections and experiences on public communication of science (salta) |
| description |
In this work, we reflect on the public communication of science and the actions implemented by the Tecnoriginaria Working Group in the province of Salta, specifically on the commitment to promote an accessible and socially engaged archaeology. Our proposal is based on collaborative partnerships between Archaeology and Communication in long-term projects. The joint work has been established through agreements linked to frameworks and methodologies in the line of strategic communication, promoting the connection of our target audiences with the teams and institutions involved. As part of our reflections, we critically consider the results, processes, and lessons learned during the execution of activities carried out both in-person and through social media. |
| publisher |
Facultad de Filosofía y Humanidades. Museo de Antropología |
| publishDate |
2024 |
| url |
https://revistas.unc.edu.ar/index.php/antropologia/article/view/43537 |
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