From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade

The production of audiovisual series of limited duration appears as a field for the development of audiovisual stories in Argentina. In the field of professional production there is a shift from the long-running serial narratives (soap operas, comedies, etc.), produced and broadcasted by the main op...

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Detalles Bibliográficos
Autores principales: Aprea, Gustavo, Kirchheimer, Mónica S.
Formato: Artículo revista
Lenguaje:Español
Publicado: Departamento de Cine y TV, Facultad de Artes, Universidad Nacional de Córdoba 2019
Materias:
serial fiction
VoD platforms
state promotion
new formats
ficción seriada
plataformas VoD
fomento estatal
nuevos formatos
Acceso en línea:https://revistas.unc.edu.ar/index.php/toma1/article/view/26181
Aporte de:
TOMA UNO de Universidad Nacional de Córdoba
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institution Universidad Nacional de Córdoba
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repository_str R-367
container_title_str TOMA UNO
language Español
format Artículo revista
topic serial fiction
VoD platforms
state promotion
new formats
ficción seriada
plataformas VoD
fomento estatal
nuevos formatos
spellingShingle serial fiction
VoD platforms
state promotion
new formats
ficción seriada
plataformas VoD
fomento estatal
nuevos formatos
Aprea, Gustavo
Kirchheimer, Mónica S.
From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade
topic_facet serial fiction
VoD platforms
state promotion
new formats
ficción seriada
plataformas VoD
fomento estatal
nuevos formatos
author Aprea, Gustavo
Kirchheimer, Mónica S.
author_facet Aprea, Gustavo
Kirchheimer, Mónica S.
author_sort Aprea, Gustavo
title From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade
title_short From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade
title_full From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade
title_fullStr From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade
title_full_unstemmed From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade
title_sort from the plan operativo de fomento (operational development plan) to netflix. transformations in argentinian serials in the last decade
description The production of audiovisual series of limited duration appears as a field for the development of audiovisual stories in Argentina. In the field of professional production there is a shift from the long-running serial narratives (soap operas, comedies, etc.), produced and broadcasted by the main open television channels, to narrative fictions with a limited number of chapters exhibited by cable television and VoD platforms.This transformation occurs internationally. However, the Argentine case has some peculiarities. In coexistence with the beginning of the abandonment of part of the open TV audience and coinciding with the passing of the Audiovisual Communication Services Law during the period 2010 - 2015, the State allowed the opening to a new type of audiovisual fiction. The Operational Plan for the development and Promotion of Digital Audiovisual Content, carried out by the National Institute of Cinema and Audiovisual Arts, allowed the realization of more than 1500 hours of content that involved the diversification of production companies, production sites and thematic areas. Both for reasons of costs and search for new formats and to ensure the diversity of content, the projects financed by this route had a limited duration between eight and thirteen chapters. In this way it was possible to put into practice a different narrative from the television of the moment which, moreover, did not necessarily coincide with the logic of the cinematographic story. At the same time there was a stylistic opening that in some cases broke the conventions of television programming of commercial networks.
publisher Departamento de Cine y TV, Facultad de Artes, Universidad Nacional de Córdoba
publishDate 2019
url https://revistas.unc.edu.ar/index.php/toma1/article/view/26181
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spelling I10-R367-article-261812020-11-01T03:51:26Z From the Plan Operativo de Fomento (Operational Development Plan) to Netflix. Transformations in Argentinian serials in the last decade Del Plan Operativo de Fomento a Netflix. Transformaciones de las narraciones seriadas argentinas en la última década Aprea, Gustavo Kirchheimer, Mónica S. serial fiction VoD platforms state promotion new formats ficción seriada plataformas VoD fomento estatal nuevos formatos The production of audiovisual series of limited duration appears as a field for the development of audiovisual stories in Argentina. In the field of professional production there is a shift from the long-running serial narratives (soap operas, comedies, etc.), produced and broadcasted by the main open television channels, to narrative fictions with a limited number of chapters exhibited by cable television and VoD platforms.This transformation occurs internationally. However, the Argentine case has some peculiarities. In coexistence with the beginning of the abandonment of part of the open TV audience and coinciding with the passing of the Audiovisual Communication Services Law during the period 2010 - 2015, the State allowed the opening to a new type of audiovisual fiction. The Operational Plan for the development and Promotion of Digital Audiovisual Content, carried out by the National Institute of Cinema and Audiovisual Arts, allowed the realization of more than 1500 hours of content that involved the diversification of production companies, production sites and thematic areas. Both for reasons of costs and search for new formats and to ensure the diversity of content, the projects financed by this route had a limited duration between eight and thirteen chapters. In this way it was possible to put into practice a different narrative from the television of the moment which, moreover, did not necessarily coincide with the logic of the cinematographic story. At the same time there was a stylistic opening that in some cases broke the conventions of television programming of commercial networks. La producción de series audiovisuales de duración acotada aparece como un campo para el desarrollo de los relatos audiovisuales en Argentina. En el ámbito de la producción profesional se está produciendo un desplazamiento que va desde las series narrativas de larga duración en continuidad (telenovelas, comedias, etc.), producidas y emitidas por las principales cadenas de televisión abierta, hacia las ficciones narrativas con un número acotado de capítulos exhibidas por la televisión de cable y las plataformas de VoD.Esta transformación se produce a nivel internacional. Sin embargo, el caso argentino tiene algunas peculiaridades. En coexistencia con el comienzo del abandono de parte de la audiencia de la TV abierta y coincidiendo con la vigencia de la Ley de Servicios de Comunicación Audiovisual durante el período 2010-2015 el Estado nacional posibilitó la apertura a un nuevo tipo de ficciones audiovisuales. El Plan Operativo de Fomento y Promoción de Contenidos Audiovisuales Digital es realizado por el Instituto Nacional de Cine y Artes Audiovisuales permitió la realización de más de 1500 horas de contenido que implicaron la diversificación de productoras, lugares de producción y temáticas. Tanto por razones de costos y búsqueda de nuevos formatos como para garantizar la diversidad de contenidos, los proyectos financiados por esta vía tuvieron una duración acotada entre ocho y trece capítulos. De esta forma se pudo poner en práctica una narrativa diferente a de la televisión del momento que, además, no coincidía necesariamente con la lógica del relato cinematográfico. Al mismo tiempo se realizó una apertura estilística que en algunos casos quebró las convenciones de la programación televisiva de las cadenas comerciales. Departamento de Cine y TV, Facultad de Artes, Universidad Nacional de Córdoba 2019-11-01 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unc.edu.ar/index.php/toma1/article/view/26181 10.55442/tomauno.n7.2019.26181 Toma Uno; No. 7 (2019): Audiovisual production and seriality; 15-29 TOMA UNO; Núm. 7 (2019): Producción audiovisual y serialidad; 15-29 2250-4524 2313-9692 10.55442/tomauno.n7.2019 spa https://revistas.unc.edu.ar/index.php/toma1/article/view/26181/29488 https://revistas.unc.edu.ar/index.php/toma1/article/view/26181/27996

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