From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
Between 1968 and 1973, a group of artists led by Jesús Ruiz Durand produced a series of posters to promote the land redistribution policy undertaken by the government of Juan Velasco Alvarado (1968-1975) in Peru. The particular style used in the posters was baptized by Ruiz Durand as achorado pop. I...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Facultad de Filosofía y Humanidades. Escuela de Historia
2022
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/RIHALC/article/view/37867 |
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| Sumario: | Between 1968 and 1973, a group of artists led by Jesús Ruiz Durand produced a series of posters to promote the land redistribution policy undertaken by the government of Juan Velasco Alvarado (1968-1975) in Peru. The particular style used in the posters was baptized by Ruiz Durand as achorado pop. In the present work, of an essayistic or exploratory nature, we will seek to analyze the achorado pop from the avant-garde and neo-avant-garde artistic conceptualizations developed by Peter Bürger and the critiques of them by Hal Foster and Ana Longoni. For this, we will trace three possible dimensions of analysis: pop art, indigenism and affichism, in other words: the device, the language and the contents. |
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