From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard

Between 1968 and 1973, a group of artists led by Jesús Ruiz Durand produced a series of posters to promote the land redistribution policy undertaken by the government of Juan Velasco Alvarado (1968-1975) in Peru. The particular style used in the posters was baptized by Ruiz Durand as achorado pop. I...

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Autor principal: Oberlin Molina, Matías Nahuel
Formato: Artículo revista
Lenguaje:Español
Publicado: Facultad de Filosofía y Humanidades. Escuela de Historia 2022
Materias:
Agrarian Reform Perú
Achorado pop
Reforma Agraria
Perú
Pop achorado
Acceso en línea:https://revistas.unc.edu.ar/index.php/RIHALC/article/view/37867
Aporte de:
Revista de la Red Intercátedras de Historia de América Latina Contemporánea de Universidad Nacional de Córdoba
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spelling I10-R364-article-378672022-06-04T22:08:56Z From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard De Marilyn Monroe a Tupac Amaru: El pop achorado y los afiches de la reforma agraria peruana (1968-1973) como vanguardia artística Oberlin Molina, Matías Nahuel Agrarian Reform Perú Achorado pop Reforma Agraria Perú Pop achorado Between 1968 and 1973, a group of artists led by Jesús Ruiz Durand produced a series of posters to promote the land redistribution policy undertaken by the government of Juan Velasco Alvarado (1968-1975) in Peru. The particular style used in the posters was baptized by Ruiz Durand as achorado pop. In the present work, of an essayistic or exploratory nature, we will seek to analyze the achorado pop from the avant-garde and neo-avant-garde artistic conceptualizations developed by Peter Bürger and the critiques of them by Hal Foster and Ana Longoni. For this, we will trace three possible dimensions of analysis: pop art, indigenism and affichism, in other words: the device, the language and the contents. Entre 1968 y 1973 un grupo de artistas dirigidos por Jesús Ruiz Durand realizó una serie de afiches para promover la política de redistribución de tierras emprendida por el gobierno de Juan Velasco Alvarado (1968-1975) en Perú. El estilo particular utilizado en los afiches fue bautizado por Ruiz Durand como pop achorado. En el presente trabajo, de carácter exploratorio, buscaremos analizar el pop achorado a partir de las conceptualizaciones de vanguardia y neovanguardia artística desarrolladas por Peter Bürger y las críticas a las mismas que realizan Hal Foster y Ana Longoni. Para ello trazaremos tres posibles dimensiones de análisis: el pop art, el indigenismo y el afichismo, en otras palabras: el dispositivo, el lenguaje y el contenido. Facultad de Filosofía y Humanidades. Escuela de Historia 2022-06-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/RIHALC/article/view/37867 Journal Red Intercátedras de Historia de América Latina Contemporánea ; No. 16 (2022): Magazine of the Red de Intercátedras de Historia de América Latina Contemporánea ; 83-101 Revista de la Red Intercátedras de Historia de América Latina Contemporánea; Núm. 16 (2022): Revista de la Red de Intercátedras de Historia de América Latina Contemporánea ; 83-101 Revista da Rede Intercátedras de História Contemporânea da América Latina ; n. 16 (2022): Revista da Rede de Intercâmbios da História Contemporânea da América Latina ; 83-101 2250-7264 spa https://revistas.unc.edu.ar/index.php/RIHALC/article/view/37867/37819 http://creativecommons.org/licenses/by-nc-nd/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-364
container_title_str Revista de la Red Intercátedras de Historia de América Latina Contemporánea
language Español
format Artículo revista
topic Agrarian Reform Perú
Achorado pop
Reforma Agraria
Perú
Pop achorado
spellingShingle Agrarian Reform Perú
Achorado pop
Reforma Agraria
Perú
Pop achorado
Oberlin Molina, Matías Nahuel
From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
topic_facet Agrarian Reform Perú
Achorado pop
Reforma Agraria
Perú
Pop achorado
author Oberlin Molina, Matías Nahuel
author_facet Oberlin Molina, Matías Nahuel
author_sort Oberlin Molina, Matías Nahuel
title From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
title_short From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
title_full From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
title_fullStr From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
title_full_unstemmed From Marilyn Monroe to Tupac Amaru: The achorado pop and the posters of the Peruvian agrarian reform (1968-1973) as an artistic vanguard
title_sort from marilyn monroe to tupac amaru: the achorado pop and the posters of the peruvian agrarian reform (1968-1973) as an artistic vanguard
description Between 1968 and 1973, a group of artists led by Jesús Ruiz Durand produced a series of posters to promote the land redistribution policy undertaken by the government of Juan Velasco Alvarado (1968-1975) in Peru. The particular style used in the posters was baptized by Ruiz Durand as achorado pop. In the present work, of an essayistic or exploratory nature, we will seek to analyze the achorado pop from the avant-garde and neo-avant-garde artistic conceptualizations developed by Peter Bürger and the critiques of them by Hal Foster and Ana Longoni. For this, we will trace three possible dimensions of analysis: pop art, indigenism and affichism, in other words: the device, the language and the contents.
publisher Facultad de Filosofía y Humanidades. Escuela de Historia
publishDate 2022
url https://revistas.unc.edu.ar/index.php/RIHALC/article/view/37867
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first_indexed 2024-09-03T22:55:48Z
last_indexed 2024-09-03T22:55:48Z
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