Digital memory: Black Music Jams in Buenos Aires. Trajectory and particularities of the Afromama case
This paper describes memory mechanisms constructed by Afromama —an Afro cultural collective of Buenos Aires— through an analysis of different uses and social practices of technical devices belonging to the Instagram and Spotify platforms. The current media moment guarantees Afromama the co...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Centro de Producción e Investigación en Artes, Facultad de Artes, Universidad Nacional de Córdoba.
2021
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/ART/article/view/34553 |
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| Sumario: | This paper describes memory mechanisms constructed by Afromama —an Afro cultural collective of Buenos Aires— through an analysis of different uses and social practices of technical devices belonging to the Instagram and Spotify platforms.
The current media moment guarantees Afromama the concentration and management of social memory, which was held by diverse and dispersed social actors —media, cultural collectives, musicians, record labels— during previous media stages.
The descriptive approach combines semiotic tools with contributions from memory studies.
First, the paper analyses the historical trajectory of production and reproduction forms of memory of texts belonging to Afro culture in the city. Then, narratives and characteristics of the memory produced in its media ecosystem, Instagram and Spotify, are described. The results show processes of digital memory construction based on the online/offline dialectic characterizing contemporary media culture. |
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