An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms

This paper analyzes, with a Transaction Costs Economics based view, how small-scale digital multi-sided platforms (DMSPs) affiliate part of their users by making transaction-specific investments and creating hybrid governance structures (that is, combining characteristics of hierarchical and market...

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Autores principales: Pellegrini, José Luis, Báscolo, Paula Julieta, Puccio, Romina, Massón, María Victoria, Ferrero, Mauro
Formato: Artículo revista
Lenguaje:Español
Publicado: Asociación Civil Red Pymes 2022
Materias:
Digital Multi-sided Platform
Small Business
Rosario City, Argentina
Transaction Costs Economic
Governance
Plataforma multilateral digital
Empresas en pequeña escala
Rosario, Argentina
Economía de los Costos de Transacción
Gobernación
Acceso en línea:https://revistas.unc.edu.ar/index.php/pid/article/view/36890
Aporte de:
Pymes, Innovación y Desarrollo de Universidad Nacional de Córdoba
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record_format ojs
spelling I10-R350-article-368902025-12-11T18:46:57Z An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms Un aspecto de la gobernación híbrida en plataformas multilaterales digitales en pequeña escala Pellegrini, José Luis Báscolo, Paula Julieta Puccio, Romina Massón, María Victoria Ferrero, Mauro Digital Multi-sided Platform Small Business Rosario City, Argentina Transaction Costs Economic Governance Plataforma multilateral digital Empresas en pequeña escala Rosario, Argentina Economía de los Costos de Transacción Gobernación This paper analyzes, with a Transaction Costs Economics based view, how small-scale digital multi-sided platforms (DMSPs) affiliate part of their users by making transaction-specific investments and creating hybrid governance structures (that is, combining characteristics of hierarchical and market governance). This is a behavior different from that analyzed by the main authors who deal with DMSPs from the point of view of economic theory, who do not deal with the phenomenon of affiliation or understand that the investments associated with it are made by the users of the platform only. Previously, we review the main contributions of what can be considered the mainstream of economic theory that deals with LDCs and some recent contributions, influenced by the economics of Transaction Costs. The behavior described above is observed in the results of a multi-case study of small-scale PMD based in the city of Rosario, Argentina. En este trabajo se analiza, con una perspectiva derivada de la Economía de los Costos de Transacción, el modo en que las plataformas multilaterales digitales (PMD) en pequeña escala afilian a parte de sus usuarios realizando inversiones específicas de esta transacción y creando estructuras de gobernación híbridas (esto es, que combinan características de la gobernación jerárquica y de mercado). Este un comportamiento diferente del generalmente analizado por los principales autores que se ocupan de las PMD desde el punto de vista de la teoría económica, que no tratan el fenómeno de la afiliación o bien, entiende que las inversiones asociadas con esta son realizadas por los usuarios de la plataforma solamente. Previamente, se pasa revista a los principales aportes de lo que puede considerarse la corriente principal de la teoría económica que se ocupa de las PMD y de algunas contribuciones recientes, influidas por la economía de los Costos de transacción. El comportamiento descripto más arriba se observa en los resultados de un estudio multicaso de PMD en pequeña escala con sede en la ciudad de Rosario, República Argentina. Asociación Civil Red Pymes 2022-03-04 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unc.edu.ar/index.php/pid/article/view/36890 10.70453/2344.9195.v9.n3.36890 Pymes, Innovación y Desarrollo; Vol. 9 Núm. 3 (2021): Revista Pymes, Innovación y Desarrollo. Vol.9. Nro 3. Año 2021; 60-79 2344-9195 10.70453/2344.9195.v9.n3 spa https://revistas.unc.edu.ar/index.php/pid/article/view/36890/37197 https://revistas.unc.edu.ar/index.php/pid/article/view/36890/37198 https://creativecommons.org/licenses/by/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-350
container_title_str Pymes, Innovación y Desarrollo
language Español
format Artículo revista
topic Digital Multi-sided Platform
Small Business
Rosario City, Argentina
Transaction Costs Economic
Governance
Plataforma multilateral digital
Empresas en pequeña escala
Rosario, Argentina
Economía de los Costos de Transacción
Gobernación
spellingShingle Digital Multi-sided Platform
Small Business
Rosario City, Argentina
Transaction Costs Economic
Governance
Plataforma multilateral digital
Empresas en pequeña escala
Rosario, Argentina
Economía de los Costos de Transacción
Gobernación
Pellegrini, José Luis
Báscolo, Paula Julieta
Puccio, Romina
Massón, María Victoria
Ferrero, Mauro
An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms
topic_facet Digital Multi-sided Platform
Small Business
Rosario City, Argentina
Transaction Costs Economic
Governance
Plataforma multilateral digital
Empresas en pequeña escala
Rosario, Argentina
Economía de los Costos de Transacción
Gobernación
author Pellegrini, José Luis
Báscolo, Paula Julieta
Puccio, Romina
Massón, María Victoria
Ferrero, Mauro
author_facet Pellegrini, José Luis
Báscolo, Paula Julieta
Puccio, Romina
Massón, María Victoria
Ferrero, Mauro
author_sort Pellegrini, José Luis
title An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms
title_short An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms
title_full An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms
title_fullStr An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms
title_full_unstemmed An Aspect of Hybrid Governance in Small-Scale Digital Multi-sided Platforms
title_sort aspect of hybrid governance in small-scale digital multi-sided platforms
description This paper analyzes, with a Transaction Costs Economics based view, how small-scale digital multi-sided platforms (DMSPs) affiliate part of their users by making transaction-specific investments and creating hybrid governance structures (that is, combining characteristics of hierarchical and market governance). This is a behavior different from that analyzed by the main authors who deal with DMSPs from the point of view of economic theory, who do not deal with the phenomenon of affiliation or understand that the investments associated with it are made by the users of the platform only. Previously, we review the main contributions of what can be considered the mainstream of economic theory that deals with LDCs and some recent contributions, influenced by the economics of Transaction Costs. The behavior described above is observed in the results of a multi-case study of small-scale PMD based in the city of Rosario, Argentina.
publisher Asociación Civil Red Pymes
publishDate 2022
url https://revistas.unc.edu.ar/index.php/pid/article/view/36890
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first_indexed 2024-09-03T21:42:56Z
last_indexed 2025-12-27T05:06:55Z
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