Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech

From a socio-semiotic perspective, the analysis of a corpus of media and political discourses around the figure of Carlos Menem and Argentina in the 1990s is proposed in this paper. Following the angenotian premise of seeking in the social production of meaning that which runs through all the discou...

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Autor principal: Sánchez, Pablo
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Estudios Avanzados 2022
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Acceso en línea:https://revistas.unc.edu.ar/index.php/restudios/article/view/39960
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spelling I10-R334-article-399602022-12-29T23:17:24Z Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech Recordar los 90. Conmemoración y promoción del olvido del menemismo en el discurso entimemático reciente Sánchez, Pablo Social discourse Memory Oblivion Neoliberalism Discurso social Memoria Olvido Neoliberalismo From a socio-semiotic perspective, the analysis of a corpus of media and political discourses around the figure of Carlos Menem and Argentina in the 1990s is proposed in this paper. Following the angenotian premise of seeking in the social production of meaning that which runs through all the discourses of a particular state of society, we compare texts of an enthymematic nature from a cultural magazine with digital circulation and some statements by leaders of right-wing party groups to propose that in the doxa on the recent argentine past it is configured by a discursive hegemony where menemism is thematized as a project of reconciliation of the society of its time. On the other hand, we argue that it would be feasi- ble to link the emergence of figures from the new argentine right to a slow, partial but clear process of social rehabilitation of menemism in contemporary public debate. This displacement of the frontiers of what can be said and what is acceptable, we will maintain, allows to postulate programmatic components inspired by the neoliberalism of the 1990s as desirable for the present situation. A partir de una perspectiva socio-semiótica se propone en este trabajo el análisis de un corpus de discursos mediáticos y políticos en torno a la figura de Carlos Menem y la Argentina de la década del noventa. Siguiendo la premisa angenotiana de buscar en la producción social de sentido aquello que atraviesa a todos los discursos de un estado de sociedad particular, comparamos textos de carácter entimemático de una revista cul- tural de circulación digital y algunas declaraciones de líderes de agrupaciones partidarias de derecha para proponer que en la doxa sobre el pasado reciente argentino está configurada por una hegemonía discursiva don- de se tematiza al menemismo como un pro- yecto de reconciliación de la sociedad de su momento. Por otro lado, argumentamos que sería factible vincular la emergencia de figuras de la nueva derecha argentina a un lento, parcial pero patente proceso de reha- bilitación social del menemismo en el debate público contemporáneo. Este desplazamiento de las fronteras de lo decible y lo aceptable, sostendremos, permite postular componentes programáticos inspirados en el neoliberalismo de los años noventa como deseables para la situación del presente.    Centro de Estudios Avanzados 2022-12-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/restudios/article/view/39960 10.31050/re.vi49.39960 Estudios digital; Núm. 49 (2022): Los nuevos rostros de la derecha : miradas históricas, sociológicas y politológicas; 133-148 1852-1568 0328-185X 10.31050/re.vi49 spa https://revistas.unc.edu.ar/index.php/restudios/article/view/39960/40229 https://creativecommons.org/licenses/by-nc/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-334
container_title_str Estudios digital
language Español
format Artículo revista
topic Social discourse
Memory
Oblivion
Neoliberalism
Discurso social
Memoria
Olvido
Neoliberalismo
spellingShingle Social discourse
Memory
Oblivion
Neoliberalism
Discurso social
Memoria
Olvido
Neoliberalismo
Sánchez, Pablo
Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech
topic_facet Social discourse
Memory
Oblivion
Neoliberalism
Discurso social
Memoria
Olvido
Neoliberalismo
author Sánchez, Pablo
author_facet Sánchez, Pablo
author_sort Sánchez, Pablo
title Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech
title_short Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech
title_full Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech
title_fullStr Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech
title_full_unstemmed Remember the 90s. Commemoration and promotion of oblivion of menemism in the recent enthymematic speech
title_sort remember the 90s. commemoration and promotion of oblivion of menemism in the recent enthymematic speech
description From a socio-semiotic perspective, the analysis of a corpus of media and political discourses around the figure of Carlos Menem and Argentina in the 1990s is proposed in this paper. Following the angenotian premise of seeking in the social production of meaning that which runs through all the discourses of a particular state of society, we compare texts of an enthymematic nature from a cultural magazine with digital circulation and some statements by leaders of right-wing party groups to propose that in the doxa on the recent argentine past it is configured by a discursive hegemony where menemism is thematized as a project of reconciliation of the society of its time. On the other hand, we argue that it would be feasi- ble to link the emergence of figures from the new argentine right to a slow, partial but clear process of social rehabilitation of menemism in contemporary public debate. This displacement of the frontiers of what can be said and what is acceptable, we will maintain, allows to postulate programmatic components inspired by the neoliberalism of the 1990s as desirable for the present situation.
publisher Centro de Estudios Avanzados
publishDate 2022
url https://revistas.unc.edu.ar/index.php/restudios/article/view/39960
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