Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors

The aim of this article is to examine the influence of the agribusiness discourse, which is hegemonic in public sphere, in individual economic-labour identifications of the pampeanagricultural actors. We take as study object different agricultural actors of Buenos Aires province. The analysiscorpusc...

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Autor principal: Liaudat, Dolores
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Estudios Avanzados 2019
Materias:
agribusiness
identifications
hegemony
agronegocios
identificaciones
hegemonía
Acceso en línea:https://revistas.unc.edu.ar/index.php/restudios/article/view/23434
Aporte de:
Estudios digital de Universidad Nacional de Córdoba
id I10-R334-article-23434
record_format ojs
spelling I10-R334-article-234342019-06-20T10:13:28Z Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors ¿Empresarios innovadores? La eficacia interpelativa de los agronegocios en las identificaciones de los actores agropecuarios bonaerenses Liaudat, Dolores agribusiness identifications hegemony agronegocios identificaciones hegemonía The aim of this article is to examine the influence of the agribusiness discourse, which is hegemonic in public sphere, in individual economic-labour identifications of the pampeanagricultural actors. We take as study object different agricultural actors of Buenos Aires province. The analysiscorpusconsists of 42 in-depth interviews conducted in two Buenos Aires counties (Ayacucho and Baradero) and 329 surveys carried out in 27 of the 30 homogeneous agro-economic zones of that province. From this study, we give an account that although the productive transformations promoted by the agribusinessdiscoursehave become predominant in the pampean agriculture, in the agricultural actors identifications persist subjective positions that adhere to other discursivities with historical presence in the sector, and that come into tension with the identity profile promoted by agribusiness. El objetivo de este artículo es examinar la influencia del discurso de los agronegocios, que es hegemónico en la esfera pública, en las identificaciones individuales económico-laborales de los actores del agro pampeano. Para ello tomamos como objeto de estudio a diferentes actores agropecuarios de la provincia de Buenos Aires. El corpus de análisis consiste en 42 entrevistas en profundidad desarrolladas en dos partidos bonaerenses (Ayacucho y Baradero) y complementariamente en 329 encuestas llevadas a cabo en 27 de las 30 zonas agroeconómicas homogéneas de dicha provincia. A partir de este estudio, damos cuenta que a pesar de que las transformaciones productivas que promueve el discurso de los agronegocios se han vuelto predominantes en el agro pampeano, en las identificaciones de los actores agropecuarios persisten posiciones subjetivas que adhieren a otras discursividades con presencia histórica en el sector, y que entran en tensión con el perfil identitario promovido por los agronegocios.  Centro de Estudios Avanzados 2019-02-11 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/restudios/article/view/23434 10.31050/re.v0i41.23434 Estudios digital; Núm. 41 (2019): Capitalismo y cuestión agraria; 87-107 1852-1568 0328-185X 10.31050/re.v0i41 spa https://revistas.unc.edu.ar/index.php/restudios/article/view/23434/23170 Derechos de autor 2019 Estudios digital
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-334
container_title_str Estudios digital
language Español
format Artículo revista
topic agribusiness
identifications
hegemony
agronegocios
identificaciones
hegemonía
spellingShingle agribusiness
identifications
hegemony
agronegocios
identificaciones
hegemonía
Liaudat, Dolores
Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors
topic_facet agribusiness
identifications
hegemony
agronegocios
identificaciones
hegemonía
author Liaudat, Dolores
author_facet Liaudat, Dolores
author_sort Liaudat, Dolores
title Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors
title_short Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors
title_full Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors
title_fullStr Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors
title_full_unstemmed Innovative entrepreneurs? The interpellative efficacy of agribusinesses in the identification of Buenos Aires agricultural actors
title_sort innovative entrepreneurs? the interpellative efficacy of agribusinesses in the identification of buenos aires agricultural actors
description The aim of this article is to examine the influence of the agribusiness discourse, which is hegemonic in public sphere, in individual economic-labour identifications of the pampeanagricultural actors. We take as study object different agricultural actors of Buenos Aires province. The analysiscorpusconsists of 42 in-depth interviews conducted in two Buenos Aires counties (Ayacucho and Baradero) and 329 surveys carried out in 27 of the 30 homogeneous agro-economic zones of that province. From this study, we give an account that although the productive transformations promoted by the agribusinessdiscoursehave become predominant in the pampean agriculture, in the agricultural actors identifications persist subjective positions that adhere to other discursivities with historical presence in the sector, and that come into tension with the identity profile promoted by agribusiness.
publisher Centro de Estudios Avanzados
publishDate 2019
url https://revistas.unc.edu.ar/index.php/restudios/article/view/23434
work_keys_str_mv AT liaudatdolores innovativeentrepreneurstheinterpellativeefficacyofagribusinessesintheidentificationofbuenosairesagriculturalactors
AT liaudatdolores empresariosinnovadoreslaeficaciainterpelativadelosagronegociosenlasidentificacionesdelosactoresagropecuariosbonaerenses
first_indexed 2024-09-03T21:13:53Z
last_indexed 2024-09-03T21:13:53Z
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