Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement.
The advertisement has a great influence on the public and, in over the counter medicines (OTC), it can generate health risks on the population if it is misregulated. The aim of this work is to analyze and disclose strategic viable actions emerged from a forum debate during an online course for foste...
| Autores principales: | , , , |
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Universidad Nacional Córdoba. Facultad de Ciencias Médicas. Secretaria de Ciencia y Tecnología
2018
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| Materias: | |
| Acceso en línea: | https://revistas.unc.edu.ar/index.php/med/article/view/20344 |
| Aporte de: |
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I10-R327-article-20344 |
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ojs |
| institution |
Universidad Nacional de Córdoba |
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I-10 |
| repository_str |
R-327 |
| container_title_str |
Revista de la Facultad de Ciencias Médicas de Córdoba |
| language |
Español |
| format |
Artículo revista |
| topic |
medicamentos sin prescripción publicidad directa al consumidor política de salud servicios comunitarios de farmacia nonprescription drugs direct-to-consumer advertising health policy community pharmacy services |
| spellingShingle |
medicamentos sin prescripción publicidad directa al consumidor política de salud servicios comunitarios de farmacia nonprescription drugs direct-to-consumer advertising health policy community pharmacy services Armando, Pedro Domingo Tenllado, María Isabel Martínez, Patricia Uema, Sonia Andrea Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| topic_facet |
medicamentos sin prescripción publicidad directa al consumidor política de salud servicios comunitarios de farmacia nonprescription drugs direct-to-consumer advertising health policy community pharmacy services |
| author |
Armando, Pedro Domingo Tenllado, María Isabel Martínez, Patricia Uema, Sonia Andrea |
| author_facet |
Armando, Pedro Domingo Tenllado, María Isabel Martínez, Patricia Uema, Sonia Andrea |
| author_sort |
Armando, Pedro Domingo |
| title |
Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| title_short |
Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| title_full |
Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| title_fullStr |
Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| title_full_unstemmed |
Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| title_sort |
strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. |
| description |
The advertisement has a great influence on the public and, in over the counter medicines (OTC), it can generate health risks on the population if it is misregulated. The aim of this work is to analyze and disclose strategic viable actions emerged from a forum debate during an online course for fostering the pharmacist’s compromise related to OTC advertisement. Methods: A content analysis was carried on, grouping by themes and categories the opinions of community pharmacists participating in a forum debate about OTC advertisement. Two audiovisual advertisement pieces were analyzed as triggers of discussion. Results: Sixty-five professionals participated in 3 groups of debate, and 103 opinions were collected. Among individual strategies, to guarantee the attention by a pharmacist was highlighted when health conditions or the use of medicines are consulted about. Other strategies include denouncing to the ANMAT the advertisements that do not comply with the norms, procuring a better regulation and assuming a critical posture. Within the collective strategies, including pharmacists in the evaluation committee of advertisement of ANMAT and furthering norms to reassess the role of the pharmacist and the community pharmacy in minor illnesses were stressed. Conclusion: The contribution of the community pharmacists allows disposing a set of professional strategies, both individuals and collectives, to promote a rational use of OTC for the patients and the community. |
| publisher |
Universidad Nacional Córdoba. Facultad de Ciencias Médicas. Secretaria de Ciencia y Tecnología |
| publishDate |
2018 |
| url |
https://revistas.unc.edu.ar/index.php/med/article/view/20344 |
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I10-R327-article-203442024-08-27T18:22:19Z Strategies to foster an adequate compromise of the pharmacist with respect to over the counter medicines’ advertisement. Estrategias para fomentar un adecuado compromiso del farmacéutico con respecto a la publicidad de medicamentos de venta libre Armando, Pedro Domingo Tenllado, María Isabel Martínez, Patricia Uema, Sonia Andrea medicamentos sin prescripción publicidad directa al consumidor política de salud servicios comunitarios de farmacia nonprescription drugs direct-to-consumer advertising health policy community pharmacy services The advertisement has a great influence on the public and, in over the counter medicines (OTC), it can generate health risks on the population if it is misregulated. The aim of this work is to analyze and disclose strategic viable actions emerged from a forum debate during an online course for fostering the pharmacist’s compromise related to OTC advertisement. Methods: A content analysis was carried on, grouping by themes and categories the opinions of community pharmacists participating in a forum debate about OTC advertisement. Two audiovisual advertisement pieces were analyzed as triggers of discussion. Results: Sixty-five professionals participated in 3 groups of debate, and 103 opinions were collected. Among individual strategies, to guarantee the attention by a pharmacist was highlighted when health conditions or the use of medicines are consulted about. Other strategies include denouncing to the ANMAT the advertisements that do not comply with the norms, procuring a better regulation and assuming a critical posture. Within the collective strategies, including pharmacists in the evaluation committee of advertisement of ANMAT and furthering norms to reassess the role of the pharmacist and the community pharmacy in minor illnesses were stressed. Conclusion: The contribution of the community pharmacists allows disposing a set of professional strategies, both individuals and collectives, to promote a rational use of OTC for the patients and the community. Introducción: la publicidad ejerce una influencia muy importante sobre el público y, en el caso de los medicamentos de venta libre (MVL), puede generar riesgos en la salud de la población si no es adecuadamente fiscalizada. El objetivo de este trabajo es analizar y divulgar acciones estratégicas viables surgidas de la discusión en un foro de debate de un curso online, para fomentar el compromiso del farmacéutico ante la publicidad de MVL.Métodos: se realizó un análisis de contenido, agrupando por temas y categorías los aportes de los farmacéuticos comunitarios participantes en un foro de debate sobre publicidad de MVL. Como elemento disparador del debate, se analizaron 2 piezas publicitarias audiovisuales.Resultados: participaron 65 profesionales en 3 grupos de debate y se efectuaron 103 aportes. Dentro de las estrategias individuales se destacan la de garantizar la atención por un farmacéutico ante consultas sobre problemas de salud o sobre el uso de estos medicamentos. Otras estrategias incluyen denunciar ante la ANMAT las publicidades que no cumplan con las normativas vigentes, solicitar mejor fiscalización y asumir una postura crítica. Dentro de las estrategias colectivas se destacan: incluir a farmacéuticos en la comisión evaluadora de publicidad de la ANMAT e impulsar normativas para revalorizar el rol del farmacéutico y la farmacia comunitaria frente a los trastornos menores.Conclusión principal: la contribución de los farmacéuticos comunitarios permite disponer de un set de estrategias profesionales individuales y colectivas para promover un uso más racional de los MVL por parte de los pacientes y la comunidad. Universidad Nacional Córdoba. Facultad de Ciencias Médicas. Secretaria de Ciencia y Tecnología 2018-12-02 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion text/html application/pdf application/msword https://revistas.unc.edu.ar/index.php/med/article/view/20344 10.31053/1853.0605.v75.n4.20344 Revista de la Facultad de Ciencias Médicas de Córdoba.; Vol. 75 No. 4 (2018); 234-239 Revista de la Facultad de Ciencias Médicas de Córdoba; Vol. 75 Núm. 4 (2018); 234-239 Revista da Faculdade de Ciências Médicas de Córdoba; v. 75 n. 4 (2018); 234-239 1853-0605 0014-6722 10.31053/1853.0605.v75.n4 spa https://revistas.unc.edu.ar/index.php/med/article/view/20344/22175 https://revistas.unc.edu.ar/index.php/med/article/view/20344/22177 https://revistas.unc.edu.ar/index.php/med/article/view/20344/26929 Derechos de autor 2018 Universidad Nacional de Córdoba https://creativecommons.org/licenses/by-nc/4.0 |