Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic

During the COVID-19 pandemic, China has continued to consolidate its power and the projection of its country brand in the world, differentiating itself from many Western countries, which projected confusing and conflicting images. China, on the other hand, has shown itself to be a clear world leader...

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Autor principal: Gianello Ferrandiz, María Julia
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Estudios Avanzados. Facultad de Ciencias Sociales. Universidad Nacional de Córdoba. 2022
Materias:
Softpower chino
Pandemia Covid-19
Soberanía sanitaria
Diplomacia de las vacunas
Medios de comunicación
Chinese softpower
Pandemic Covid-19
Health sovereignty
Vaccine diplomacy
Media
Acceso en línea:https://revistas.unc.edu.ar/index.php/revesint/article/view/37029
Aporte de:
1991. Revista de Estudios Internacionales de Universidad Nacional de Córdoba
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spelling I10-R306-article-370292025-09-08T15:09:24Z Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic Construcción de softpower chino: el efecto empuje de la imagen país gracias a la pandemia Covid Gianello Ferrandiz, María Julia Softpower chino Pandemia Covid-19 Soberanía sanitaria Diplomacia de las vacunas Medios de comunicación Chinese softpower Pandemic Covid-19 Health sovereignty Vaccine diplomacy Media During the COVID-19 pandemic, China has continued to consolidate its power and the projection of its country brand in the world, differentiating itself from many Western countries, which projected confusing and conflicting images. China, on the other hand, has shown itself to be a clear world leader; It has carried out various actions related to soft power that have allowed it to successfully manage this pandemic. This paper analyzes: its health sovereignty: the Chinese State as a world supplier of a scarce and necessary good; the use of vaccine diplomacy: they have been destined for strategic geopolitical locations and in line with their commercial and economic strategies; Chinese culture and its respect for life: China differs discursively and on the ground in terms of its weighting of life over economics; the role of the media: with an offensive role and a critical approach in the US and Europe; cultural diplomacy: China is a modern, highly flexible state and this allowed it to continue with its cultural diplomacy strategies; finally, the cultural and creative industries: which did not stop their dizzying growth in the face of the current pandemic. Durante la pandemia COVID-19, China ha seguido consolidando su poder y la proyección de su marca país de cara al mundo diferenciándose de muchos países de Occidente, los cuales proyectaron imágenes confusas y conflictivas. China, por el contrario, se ha mostrado como un claro líder mundial; ha llevado adelante diversas acciones vinculadas con el softpower que le han permitido manejar con éxito esta pandemia. En el presente trabajo se analiza: su soberanía sanitaria: el Estado chino como proveedor mundial de un bien escaso y necesario; el uso de la diplomacia de las vacunas: las mismas han sido destinadas a lugares geopolíticos estratégicos y en consonancia con sus estrategias comerciales y económicas; la cultura china y su respeto por la vida: China se diferencia en lo discursivo y en el terreno en cuanto a su ponderación de la vida por sobre lo económico; el rol de los medios de comunicación: con un papel ofensivo y con enfoque crítico en EE.UU y Europa; la diplomacia cultural: China es un estado moderno, altamente flexible y esto le permitió continuar con sus estrategias de diplomacia cultural; finalmente, las industrias culturales y creativas: las cuales no detuvieron su vertiginoso crecimiento frente a la pandemia actual. Centro de Estudios Avanzados. Facultad de Ciencias Sociales. Universidad Nacional de Córdoba. 2022-03-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf https://revistas.unc.edu.ar/index.php/revesint/article/view/37029 1991. Revista de Estudios Internacionales; Vol. 3 Núm. 2 (2021): Temática libre. Julio-Diciembre 2021; 61-68 2683-720X spa https://revistas.unc.edu.ar/index.php/revesint/article/view/37029/37314 Derechos de autor 2022 1991. Revista de Estudios Internacionales https://creativecommons.org/licenses/by-nc/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-306
container_title_str 1991. Revista de Estudios Internacionales
language Español
format Artículo revista
topic Softpower chino
Pandemia Covid-19
Soberanía sanitaria
Diplomacia de las vacunas
Medios de comunicación
Chinese softpower
Pandemic Covid-19
Health sovereignty
Vaccine diplomacy
Media
spellingShingle Softpower chino
Pandemia Covid-19
Soberanía sanitaria
Diplomacia de las vacunas
Medios de comunicación
Chinese softpower
Pandemic Covid-19
Health sovereignty
Vaccine diplomacy
Media
Gianello Ferrandiz, María Julia
Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic
topic_facet Softpower chino
Pandemia Covid-19
Soberanía sanitaria
Diplomacia de las vacunas
Medios de comunicación
Chinese softpower
Pandemic Covid-19
Health sovereignty
Vaccine diplomacy
Media
author Gianello Ferrandiz, María Julia
author_facet Gianello Ferrandiz, María Julia
author_sort Gianello Ferrandiz, María Julia
title Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic
title_short Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic
title_full Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic
title_fullStr Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic
title_full_unstemmed Construction of Chinese Softpower: The Push Effect of the Country's Image Thanks to the Covid Pandemic
title_sort construction of chinese softpower: the push effect of the country's image thanks to the covid pandemic
description During the COVID-19 pandemic, China has continued to consolidate its power and the projection of its country brand in the world, differentiating itself from many Western countries, which projected confusing and conflicting images. China, on the other hand, has shown itself to be a clear world leader; It has carried out various actions related to soft power that have allowed it to successfully manage this pandemic. This paper analyzes: its health sovereignty: the Chinese State as a world supplier of a scarce and necessary good; the use of vaccine diplomacy: they have been destined for strategic geopolitical locations and in line with their commercial and economic strategies; Chinese culture and its respect for life: China differs discursively and on the ground in terms of its weighting of life over economics; the role of the media: with an offensive role and a critical approach in the US and Europe; cultural diplomacy: China is a modern, highly flexible state and this allowed it to continue with its cultural diplomacy strategies; finally, the cultural and creative industries: which did not stop their dizzying growth in the face of the current pandemic.
publisher Centro de Estudios Avanzados. Facultad de Ciencias Sociales. Universidad Nacional de Córdoba.
publishDate 2022
url https://revistas.unc.edu.ar/index.php/revesint/article/view/37029
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