La polémica Eco/McLuhan en los años sesenta: sobre lenguajes, sujetos y textos

Academic studies on the comic strip are based on the pioneering works of Umberto Eco,included in his book Apocalípticos e integrados ante la cultura de masas (1964), inspired bystructuralism or semiology. It is also known that, in this book, Eco assumes an explicitlypolemical position against the id...

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Autor principal: Berone, Lucas Rafael
Formato: Artículo revista
Lenguaje:Español
Publicado: ANarchivo [Facultad de Ciencias de la Comunicación] 2022
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Acceso en línea:https://revistas.unc.edu.ar/index.php/CIPeCo/article/view/41762
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Sumario:Academic studies on the comic strip are based on the pioneering works of Umberto Eco,included in his book Apocalípticos e integrados ante la cultura de masas (1964), inspired bystructuralism or semiology. It is also known that, in this book, Eco assumes an explicitlypolemical position against the ideas and interpretative categories proposed by the Canadiantheorist Marshall McLuhan, about the modern mass media (contained in his two famousbooks: The Gutenberg Galaxy, 1962, and Understanding Media, 1964). However, up to now it hasnot been argued sufficiently, it seems to me, that the meanings plotted in that controversy,between two equally totalizing perspectives, will strongly mark the ways of thinking and definethe relationships between three central concepts of all academic approaches to of masscommunication: language, the subject and texts.