“To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
The article analyzes the gastronomic offer of Mar del Plata city from the advertisements that appeared in the newspaper La Capital between 1939 and 1990. The text seeks to account for the potentialities and limitations of advertisements as sources for a history of the consumption. These not only pro...
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| Formato: | Artículo revista |
| Lenguaje: | Español |
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Centro de Estudios Históricos “Prof. Carlos S. A. Segreti”
2023
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| Acceso en línea: | https://revistas.unc.edu.ar/index.php/refa/article/view/39922 |
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| Sumario: | The article analyzes the gastronomic offer of Mar del Plata city from the advertisements that appeared in the newspaper La Capital between 1939 and 1990. The text seeks to account for the potentialities and limitations of advertisements as sources for a history of the consumption. These not only provide information about the establishments and their services, but also convey ideals, expectations, customs and experiences that are synthesized around the practice of “eating out”. Based on the information present in the advertisements, we support the idea that the heterogeneity that characterized the Mar del Plata gastronomic market during much of the last century was due to the confluence in the city of different migratory traditions that, likewise, were combined with the phenomenon of mass tourism. This gave rise to a diversified supply and demand that met needs related to food, but above all with sociability and recreation. |
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