“To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)

The article analyzes the gastronomic offer of Mar del Plata city from the advertisements that appeared in the newspaper La Capital between 1939 and 1990. The text seeks to account for the potentialities and limitations of advertisements as sources for a history of the consumption. These not only pro...

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Autor principal: Garazi, Débora
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Estudios Históricos “Prof. Carlos S. A. Segreti” 2023
Materias:
gastronomía
consumo
turismo
publicidad
fuente histórica
gastronomy
consumption
tourism
advertising
historic source
Acceso en línea:https://revistas.unc.edu.ar/index.php/refa/article/view/39922
Aporte de:
Revista Electrónica de Fuentes y Archivos de Universidad Nacional de Córdoba
id I10-R285-article-39922
record_format ojs
spelling I10-R285-article-399222024-10-31T01:41:18Z “To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990) “Para comer bien y tener un rato ameno y una mesa bien servida…”: la gastronomía marplatense en los avisos publicitarios (diario La Capital, 1939-1990) Garazi, Débora gastronomía consumo turismo publicidad fuente histórica gastronomy consumption tourism advertising historic source The article analyzes the gastronomic offer of Mar del Plata city from the advertisements that appeared in the newspaper La Capital between 1939 and 1990. The text seeks to account for the potentialities and limitations of advertisements as sources for a history of the consumption. These not only provide information about the establishments and their services, but also convey ideals, expectations, customs and experiences that are synthesized around the practice of “eating out”. Based on the information present in the advertisements, we support the idea that the heterogeneity that characterized the Mar del Plata gastronomic market during much of the last century was due to the confluence in the city of different migratory traditions that, likewise, were combined with the phenomenon of mass tourism. This gave rise to a diversified supply and demand that met needs related to food, but above all with sociability and recreation. El artículo analiza la oferta gastronómica de la ciudad de Mar del Plata a partir de los avisos publicitarios que aparecieron en el diario La Capital entre 1939 y 1990. El texto busca dar cuenta de las potencialidades y limitaciones de las publicidades como fuentes para una historia del consumo. Estas no solo brindan información sobre los establecimientos y sus servicios, sino que deslizan ideales, expectativas, costumbres y experiencias que se sintetizan alrededor de la práctica de comer afuera. A partir de la información presente en los avisos, sostenemos la idea de que la heterogeneidad que caracterizó al mercado gastronómico marplatense durante gran parte del siglo pasado se debió a la confluencia en la ciudad de distintas tradiciones migratorias que, asimismo, se combinaron con el fenómeno del turismo masivo. Ello dio lugar a una oferta y a una demanda diversificada que atendía a necesidades vinculadas con la alimentación, pero sobre todo con la sociabilidad y el esparcimiento. Centro de Estudios Históricos “Prof. Carlos S. A. Segreti” 2023-07-09 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Fuentes application/pdf https://revistas.unc.edu.ar/index.php/refa/article/view/39922 10.70629/1853.4503.v1.n14.39922 Revista Electrónica de Fuentes y Archivos; Vol. 1 Núm. 14 (2023); 66-87 1853-4503 spa https://revistas.unc.edu.ar/index.php/refa/article/view/39922/41955 Derechos de autor 2022 Débora Garazi https://creativecommons.org/licenses/by-nc-sa/4.0
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-285
container_title_str Revista Electrónica de Fuentes y Archivos
language Español
format Artículo revista
topic gastronomía
consumo
turismo
publicidad
fuente histórica
gastronomy
consumption
tourism
advertising
historic source
spellingShingle gastronomía
consumo
turismo
publicidad
fuente histórica
gastronomy
consumption
tourism
advertising
historic source
Garazi, Débora
“To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
topic_facet gastronomía
consumo
turismo
publicidad
fuente histórica
gastronomy
consumption
tourism
advertising
historic source
author Garazi, Débora
author_facet Garazi, Débora
author_sort Garazi, Débora
title “To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
title_short “To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
title_full “To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
title_fullStr “To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
title_full_unstemmed “To eat well and have a pleasant time and a well-served table …”: Mar del Plata gastronomy in advertisements (La Capital Newspaper, 1939-1990)
title_sort “to eat well and have a pleasant time and a well-served table …”: mar del plata gastronomy in advertisements (la capital newspaper, 1939-1990)
description The article analyzes the gastronomic offer of Mar del Plata city from the advertisements that appeared in the newspaper La Capital between 1939 and 1990. The text seeks to account for the potentialities and limitations of advertisements as sources for a history of the consumption. These not only provide information about the establishments and their services, but also convey ideals, expectations, customs and experiences that are synthesized around the practice of “eating out”. Based on the information present in the advertisements, we support the idea that the heterogeneity that characterized the Mar del Plata gastronomic market during much of the last century was due to the confluence in the city of different migratory traditions that, likewise, were combined with the phenomenon of mass tourism. This gave rise to a diversified supply and demand that met needs related to food, but above all with sociability and recreation.
publisher Centro de Estudios Históricos “Prof. Carlos S. A. Segreti”
publishDate 2023
url https://revistas.unc.edu.ar/index.php/refa/article/view/39922
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first_indexed 2024-09-03T22:40:57Z
last_indexed 2025-02-05T22:17:22Z
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