La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences

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In this article, we present the outreach and science popularization actions of the archaeological research undertaken at La Banda de Arriba (Cafayate, Salta). This outreach program set-up a temporary exhibition which was characterized by the collaborative work of archaeologists, social interlocutors...

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Autores principales: Ledesma, Rossana, Cruz, Néstor
Formato: Artículo publishedVersion
Lenguaje:Español
Publicado: Instituto de Arqueología, Facultad de Filosofía y Letras, Universidad de Buenos Aires 2018
Materias:
Strategic planning
Communication
Archaeological exhibition
Outreach
Science popularization
Planificación estratégica
Comunicación
Exposición arqueológica
Extensión
Divulgación científica
Acceso en línea:http://revistascientificas.filo.uba.ar/index.php/Arqueologia/article/view/4224
Aporte de:
Suquía - Instituto de Antropología de Córdoba (IDACOR, CONICET y UNC) de Universidad Nacional de Córdoba
id I10-R181-suquia-9546
record_format dspace
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-181
collection Suquía - Instituto de Antropología de Córdoba (IDACOR, CONICET y UNC)
language Español
topic Strategic planning
Communication
Archaeological exhibition
Outreach
Science popularization
Planificación estratégica
Comunicación
Exposición arqueológica
Extensión
Divulgación científica
spellingShingle Strategic planning
Communication
Archaeological exhibition
Outreach
Science popularization
Planificación estratégica
Comunicación
Exposición arqueológica
Extensión
Divulgación científica
Ledesma, Rossana
Cruz, Néstor
La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences
topic_facet Strategic planning
Communication
Archaeological exhibition
Outreach
Science popularization
Planificación estratégica
Comunicación
Exposición arqueológica
Extensión
Divulgación científica
description In this article, we present the outreach and science popularization actions of the archaeological research undertaken at La Banda de Arriba (Cafayate, Salta). This outreach program set-up a temporary exhibition which was characterized by the collaborative work of archaeologists, social interlocutors and the community. We saw the target audience as responsible for defining the projects parameters within a complex and dynamic scenario. A scenario full of collective and individual experiences that served to demarcate different moments, these could then be analyzed from an interdisciplinary perspective. e general objective of this article was then, to present the Cafayate Project’s first interdisciplinary experiences, experiences which generated communication between them and the target groups.
format Artículo
publishedVersion
author Ledesma, Rossana
Cruz, Néstor
author_facet Ledesma, Rossana
Cruz, Néstor
author_sort Ledesma, Rossana
title La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences
title_short La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences
title_full La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences
title_fullStr La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences
title_full_unstemmed La Banda de Arriba (Cafayate, Salta). Strategic communication actions linking archaeologists to target audiences
title_sort la banda de arriba (cafayate, salta). strategic communication actions linking archaeologists to target audiences
publisher Instituto de Arqueología, Facultad de Filosofía y Letras, Universidad de Buenos Aires
publishDate 2018
url http://revistascientificas.filo.uba.ar/index.php/Arqueologia/article/view/4224
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AT cruznestor labandadearribacafayatesaltastrategiccommunicationactionslinkingarchaeologiststotargetaudiences
AT ledesmarossana labandadearribacafayatesaltaaccionesdecomunicacionestrategicaparavincularalosarqueologosconlospublicosobjetivos
AT cruznestor labandadearribacafayatesaltaaccionesdecomunicacionestrategicaparavincularalosarqueologosconlospublicosobjetivos
bdutipo_str Repositorios
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