The impact of perceived CSR on corporate reputation and purchase intention

Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina.

Detalles Bibliográficos
Autores principales: Bianchi, Enrique Carlos, Bruno, Juan Manuel, Sarabia-Sanchez, Francisco J.
Otros Autores: https://orcid.org/0000-0003-1628-2340
Formato: publishedVersion article
Lenguaje:Inglés
Publicado: 2023
Materias:
Corporate social responsibility
Brand image
Affective and cognitive satisfaction
Loyalty
Reputation
Purchase intention
Acceso en línea:https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html
http://hdl.handle.net/11086/549692
Aporte de:
Repositorio Digital Universitario (UNC) de Universidad Nacional de Córdoba
id I10-R141-11086-549692
record_format dspace
spelling I10-R141-11086-5496922024-07-05T15:59:00Z The impact of perceived CSR on corporate reputation and purchase intention Bianchi, Enrique Carlos Bruno, Juan Manuel Sarabia-Sanchez, Francisco J. https://orcid.org/0000-0003-1628-2340 https://orcid.org/0000-0003-0127-3230 https://orcid.org/0000-0002-0370-2839 Corporate social responsibility Brand image Affective and cognitive satisfaction Loyalty Reputation Purchase intention info:eu-repo/semantics/publishedVersion Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Bianchi, Enrique Carlos. Universidad Católica de Córdoba. Unidad Asociada al CONICET; Argentina. Fil: Bruno, Juan Manuel. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Sarabia-Sanchez, Francisco J. Universidad Miguel Hernández de Elche; España. The purpose of this paper is to examine the influence of consumers’ perceived corporate social responsibility (CSR). The aim is to provide insight into the effect of perceived CSR on purchase intention (short-term effect) and corporate reputation (long-term effect), whilst considering the role of brand image, satisfaction (affective and cognitive) and brand loyalty. https://www.emeraldinsight.com/doi/full/10.1108/EJMBE-12-2017-0068 info:eu-repo/semantics/publishedVersion Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Bianchi, Enrique Carlos. Universidad Católica de Córdoba. Unidad Asociada al CONICET; Argentina. Fil: Bruno, Juan Manuel. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina. Fil: Sarabia-Sanchez, Francisco J. Universidad Miguel Hernández de Elche; España. Negocios y Administración 2023-10-26T21:26:16Z 2023-10-26T21:26:16Z 2019 article 2444-8451 https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html http://hdl.handle.net/11086/549692 2444-8494 eng Atribución 4.0 Internacional http://creativecommons.org/licenses/by/4.0/ Electrónico y/o Digital
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-141
collection Repositorio Digital Universitario (UNC)
language Inglés
topic Corporate social responsibility
Brand image
Affective and cognitive satisfaction
Loyalty
Reputation
Purchase intention
spellingShingle Corporate social responsibility
Brand image
Affective and cognitive satisfaction
Loyalty
Reputation
Purchase intention
Bianchi, Enrique Carlos
Bruno, Juan Manuel
Sarabia-Sanchez, Francisco J.
The impact of perceived CSR on corporate reputation and purchase intention
topic_facet Corporate social responsibility
Brand image
Affective and cognitive satisfaction
Loyalty
Reputation
Purchase intention
description Fil: Bianchi, Enrique Carlos. Universidad Nacional de Córdoba. Facultad de Ciencias Económicas. Departamento de Administración y Tecnología de la Información; Argentina.
author2 https://orcid.org/0000-0003-1628-2340
author_facet https://orcid.org/0000-0003-1628-2340
Bianchi, Enrique Carlos
Bruno, Juan Manuel
Sarabia-Sanchez, Francisco J.
format publishedVersion
article
author Bianchi, Enrique Carlos
Bruno, Juan Manuel
Sarabia-Sanchez, Francisco J.
author_sort Bianchi, Enrique Carlos
title The impact of perceived CSR on corporate reputation and purchase intention
title_short The impact of perceived CSR on corporate reputation and purchase intention
title_full The impact of perceived CSR on corporate reputation and purchase intention
title_fullStr The impact of perceived CSR on corporate reputation and purchase intention
title_full_unstemmed The impact of perceived CSR on corporate reputation and purchase intention
title_sort impact of perceived csr on corporate reputation and purchase intention
publishDate 2023
url https://www.emerald.com/insight/content/doi/10.1108/EJMBE-12-2017-0068/full/html
http://hdl.handle.net/11086/549692
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AT bianchienriquecarlos impactofperceivedcsroncorporatereputationandpurchaseintention
AT brunojuanmanuel impactofperceivedcsroncorporatereputationandpurchaseintention
AT sarabiasanchezfranciscoj impactofperceivedcsroncorporatereputationandpurchaseintention
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