Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton

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This article aims at analyzing advertisements from the local newspaper Mi Cantón, located in the Costa Rican Pacific region. Such analysis is based on the speech act theory proposed by Austin (1991) and a methodological framework based on Searle (1986), and it intends to determine the types of speec...

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Autor principal: López Montero, Rosberly
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones de la Facultad de Filosofía y Humanidades 2019
Materias:
speech acts
mass media
pragmatics
rural press
advertising
actos de habla
medios de comunicación
pragmática
prensa rural
publicidad
Acceso en línea:https://revistas.unc.edu.ar/index.php/recial/article/view/27050
Aporte de:
Revistas de la UNC de Universidad Nacional de Córdoba
id I10-R10-article-27050
record_format ojs
spelling I10-R10-article-270502020-07-09T23:15:38Z Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton Los actos de habla en el discurso publicitario de la prensa rural escrita: el caso del periódico Mi cantón López Montero, Rosberly speech acts mass media pragmatics rural press advertising actos de habla medios de comunicación pragmática prensa rural publicidad This article aims at analyzing advertisements from the local newspaper Mi Cantón, located in the Costa Rican Pacific region. Such analysis is based on the speech act theory proposed by Austin (1991) and a methodological framework based on Searle (1986), and it intends to determine the types of speech acts used in this kind of discourse, and if they are more direct or indirect. This study reveals that there are different types of speech acts, although most of them are directive; additionally, most of the speech acts found in the advertisements are indirect, which indicates a tendency by the addressers to mitigate the ilocutionary force in this kind of messages in order to express what they want the readers to perform. Este artículo propone analizar un corpus de anuncios publicitarios del periódico rural Mi Cantón, de la comunidad de Esparza en la provincia de Puntarenas, situada en el Pacífico costarricense, con base en la teoría de los actos de habla de Austin (1991), y la metodología de análisis propuesta por Searle (1986), para determinar los tipos de actos de habla empleados en este tipo de discurso y si existe una predominancia en el uso de actos de habla directos en contraposición a los actos de habla indirectos en los mensajes publicitarios. A través del estudio se concluye que, si bien la mayoría de actos de habla empleados en la publicidad son directivos, estos no se limitan a esta categoría por lo que existen diversas funciones en el lenguaje publicitario rural. Asimismo, estos se dan a través de actos de habla indirectos, lo que evidencia una tendencia por parte de los anunciantes a mitigar la fuerza ilocutiva en los enunciados para expresar lo que desean de parte del lector. Centro de Investigaciones de la Facultad de Filosofía y Humanidades 2019-12-18 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion application/pdf text/html https://revistas.unc.edu.ar/index.php/recial/article/view/27050 Recial; Vol. 10 Núm. 16 (2019): Dossier: Nuevas articulaciones entre Folclore, Política y Nación en América Latina 2718-658X 1853-4112 10.53971/2718.658x.v10.n16 spa https://revistas.unc.edu.ar/index.php/recial/article/view/27050/28707 https://revistas.unc.edu.ar/index.php/recial/article/view/27050/28708
institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-10
container_title_str Revistas de la UNC
language Español
format Artículo revista
topic speech acts
mass media
pragmatics
rural press
advertising
actos de habla
medios de comunicación
pragmática
prensa rural
publicidad
spellingShingle speech acts
mass media
pragmatics
rural press
advertising
actos de habla
medios de comunicación
pragmática
prensa rural
publicidad
López Montero, Rosberly
Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton
topic_facet speech acts
mass media
pragmatics
rural press
advertising
actos de habla
medios de comunicación
pragmática
prensa rural
publicidad
author López Montero, Rosberly
author_facet López Montero, Rosberly
author_sort López Montero, Rosberly
title Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton
title_short Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton
title_full Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton
title_fullStr Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton
title_full_unstemmed Acts of Speech in the Advertising Discourse of the Written Rural Press: The Case of the Newspaper My Canton
title_sort acts of speech in the advertising discourse of the written rural press: the case of the newspaper my canton
description This article aims at analyzing advertisements from the local newspaper Mi Cantón, located in the Costa Rican Pacific region. Such analysis is based on the speech act theory proposed by Austin (1991) and a methodological framework based on Searle (1986), and it intends to determine the types of speech acts used in this kind of discourse, and if they are more direct or indirect. This study reveals that there are different types of speech acts, although most of them are directive; additionally, most of the speech acts found in the advertisements are indirect, which indicates a tendency by the addressers to mitigate the ilocutionary force in this kind of messages in order to express what they want the readers to perform.
publisher Centro de Investigaciones de la Facultad de Filosofía y Humanidades
publishDate 2019
url https://revistas.unc.edu.ar/index.php/recial/article/view/27050
work_keys_str_mv AT lopezmonterorosberly actsofspeechintheadvertisingdiscourseofthewrittenruralpressthecaseofthenewspapermycanton
AT lopezmonterorosberly losactosdehablaeneldiscursopublicitariodelaprensaruralescritaelcasodelperiodicomicanton
first_indexed 2022-08-20T01:13:29Z
last_indexed 2022-08-20T01:13:29Z
_version_ 1770717970651152384

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