AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER

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This article is a partial presentation of a larger research entitled Oriented Investigation Project (PIO) “The politicization of spectacle: production, texts and reception of entertainment television shows” (2015-2018), financed by CONICET and the Public’s Defense in Audiovisual Communication Servic...

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Autores principales: Boito, María Eugenia, Gago, Sebastian Horacio, Valor, Milva Natali
Formato: Artículo revista
Lenguaje:Español
Publicado: Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2017
Materias:
Espectáculo /Política / Televisión/ Audiencia/ Mediatización
Acceso en línea:https://revistas.unc.edu.ar/index.php/astrolabio/article/view/18038
Aporte de:
Revistas de la UNC de Universidad Nacional de Córdoba
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institution Universidad Nacional de Córdoba
institution_str I-10
repository_str R-10
container_title_str Revistas de la UNC
language Español
format Artículo revista
topic Espectáculo /Política / Televisión/ Audiencia/ Mediatización
spellingShingle Espectáculo /Política / Televisión/ Audiencia/ Mediatización
Boito, María Eugenia
Gago, Sebastian Horacio
Valor, Milva Natali
AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
topic_facet Espectáculo /Política / Televisión/ Audiencia/ Mediatización
author Boito, María Eugenia
Gago, Sebastian Horacio
Valor, Milva Natali
author_facet Boito, María Eugenia
Gago, Sebastian Horacio
Valor, Milva Natali
author_sort Boito, María Eugenia
title AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
title_short AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
title_full AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
title_fullStr AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
title_full_unstemmed AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER
title_sort approach to the aesthetization of politcs in argentinian contemporary television offer
description This article is a partial presentation of a larger research entitled Oriented Investigation Project (PIO) “The politicization of spectacle: production, texts and reception of entertainment television shows” (2015-2018), financed by CONICET and the Public’s Defense in Audiovisual Communication Services. For this research, we selected television shows Bailando por un sueño (Dancing for a dream), Intratables (Untreatables), and El show de la mañana (The Morning show), and analyzed some expressions of the participants of discussion groups conducted in the cities of  Buenos Aires, Rosario and Cordoba during October, November and December 2016.In times of “mediatized democracy”, these TV shows are important for the modeling of politics, but in a very different way of the “video politics” in the 90’s. One of the transformations to be considered refers to the impact of Internet and its associated devices leading to a certain live “mediatized participation”, that substantially changes  the place and position of spectators of old media. At the same time, and concerning to the “object” of these shows, it is possible to identify and reconstruct a modeling of what is said and how it is said. This ideological construction finds in a panel-type format a way of adducing “diversity of voices” and building, through the bondage of esthetics and politics, a strong “truth” of the current political context.The exposition and argumentative strategy comprises: 1) a structural presentation and characterization of the selected shows, linking them with expressions taken from the focus groups; 2) the selection of some dimensions for comparison that allow us to detect recurrent thoughts and expressions in the groups; and 3) the results of such description and analysis, exposing features and dynamics of the novel forms of aesthetization of politics —in the Benjaminian sense of the term— as a process for the masses —individuals, in our case— express their demands.
publisher Centro de Investigaciones y Estudios sobre Cultura y Sociedad
publishDate 2017
url https://revistas.unc.edu.ar/index.php/astrolabio/article/view/18038
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spelling I10-R10-article-180382017-12-21T15:29:15Z AN APPROACH TO THE AESTHETIZATION OF POLITCS IN ARGENTINIAN CONTEMPORARY TELEVISION OFFER UNA APROXIMACIÓN A LA ESTETIZACIÓN DE LA POLÍTICA EN LA OFERTA TELEVISIVA ARGENTINA CONTEMPORÁNEA Boito, María Eugenia Gago, Sebastian Horacio Valor, Milva Natali Espectáculo /Política / Televisión/ Audiencia/ Mediatización This article is a partial presentation of a larger research entitled Oriented Investigation Project (PIO) “The politicization of spectacle: production, texts and reception of entertainment television shows” (2015-2018), financed by CONICET and the Public’s Defense in Audiovisual Communication Services. For this research, we selected television shows Bailando por un sueño (Dancing for a dream), Intratables (Untreatables), and El show de la mañana (The Morning show), and analyzed some expressions of the participants of discussion groups conducted in the cities of  Buenos Aires, Rosario and Cordoba during October, November and December 2016.In times of “mediatized democracy”, these TV shows are important for the modeling of politics, but in a very different way of the “video politics” in the 90’s. One of the transformations to be considered refers to the impact of Internet and its associated devices leading to a certain live “mediatized participation”, that substantially changes  the place and position of spectators of old media. At the same time, and concerning to the “object” of these shows, it is possible to identify and reconstruct a modeling of what is said and how it is said. This ideological construction finds in a panel-type format a way of adducing “diversity of voices” and building, through the bondage of esthetics and politics, a strong “truth” of the current political context.The exposition and argumentative strategy comprises: 1) a structural presentation and characterization of the selected shows, linking them with expressions taken from the focus groups; 2) the selection of some dimensions for comparison that allow us to detect recurrent thoughts and expressions in the groups; and 3) the results of such description and analysis, exposing features and dynamics of the novel forms of aesthetization of politics —in the Benjaminian sense of the term— as a process for the masses —individuals, in our case— express their demands. Para este trabajo, seleccionamos los programas Bailando por un sueño, Intratables y El show de la mañana, y retomamos algunas expresiones de los sujetos que participaron en grupos de discusión durante los meses de octubre, noviembre y diciembre de 2016 en Ciudad Autónoma de Buenos Aires, Rosario y Córdoba.Estos programas televisivos, en tiempos de una “democracia mediatizada”, son centrales en la modelización de lo político en un sentido muy distinto a lo que definía el concepto de “videopolítica” en los 90. Uno de los cambios a considerar remite al impacto del desarrollo de internet y a los dispositivos asociados para un tipo de “participación mediatizada” en vivo, que transforma sustantivamente el lugar y la posición que tenía el espectador de los viejos medios masivos de comunicación. Con relación al “objeto” de estos programas, es posible identificar y reconstruir una modelización recurrente en el qué se dice y cómo; construcción ideológica que encuentra en la macro forma compartida del panel, por ejemplo, una manera de presentar “diversidad de voces”, en tanto expresión resultante del proceso de trabajo que vincula estética y política en la construcción de una “verdad” sobre el contexto político actual.La estrategia expositiva y argumentativa es la siguiente: 1) Presentamos y caracterizamos estructuralmente a los programas seleccionados y los vinculamos con expresiones rescatadas de los grupos de discusión. 2) Seleccionamos ejes de comparación que posibilitan la precisión de recurrencias entre ellos. 3) Finalmente, con los resultados del recorrido descriptivo y analítico, exponemos rasgos y dinámicas de las novedosas formas de estetización de lo político —en el sentido benjaminiano— como proceso orientado a que las masas —en nuestro caso, los individuos— expresen sus demandas. Centro de Investigaciones y Estudios sobre Cultura y Sociedad 2017-12-21 info:eu-repo/semantics/article info:eu-repo/semantics/publishedVersion Artículos revisados por pares application/pdf https://revistas.unc.edu.ar/index.php/astrolabio/article/view/18038 Astrolabio; No. 19 (2017): LA EXPERIENCIA DE LOS PÚBLICOS EN AMÉRICA LATINA; 69-95 Astrolabio; Núm. 19 (2017): LA EXPERIENCIA DE LOS PÚBLICOS EN AMÉRICA LATINA; 69-95 Astrolabio; n. 19 (2017): LA EXPERIENCIA DE LOS PÚBLICOS EN AMÉRICA LATINA; 69-95 1668-7515 10.55441/1668.7515.n19 spa https://revistas.unc.edu.ar/index.php/astrolabio/article/view/18038/18857

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