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|9 13861
|a Administración de empresas
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|9 23792
|a Estrategias de producto
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|a Comercialización
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|a Terminología
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|a Mercadotecnia
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|a Consumidores
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|a 658.8
|b K 79 fu
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|a Kotler, Philip, 1931-
|9 23982
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|a Fundamentos de marketing /
|c Philip Kotler, Gary Armstrong; traducción: Mónica Gabriela Martínez Gay; Revisión técnica: Roberto Garza-Castillón Cantú.
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| 250 |
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|a 8a ed.
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| 260 |
3 |
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|a Mexico :
|b Pearson, : Prentice Hall,
|c 2008
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| 300 |
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|a ix-xxxii, 600 p.
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| 541 |
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|c Compra
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| 942 |
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