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|c 156314
|d 156314
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|c arresunl
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|g JORGE OMAR MACIEL
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|a spa
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|a ag
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|a 658.8
|b M 118
|2 22
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| 100 |
1 |
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|a McCarthy, E. Jerome
|9 22570
|
| 245 |
1 |
0 |
|a Marketing :
|b un enfoque global /
|c E. Jerome McCarthy ; William J. Perreault.
|
| 250 |
|
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|a 13th ed.
|
| 260 |
3 |
|
|a México; Buenos Aires :
|b Mc Graw Hill,
|c 2000
|
| 300 |
|
|
|a xxiv, 797 p. :
|b il., fot. +
|e 1 CD-ROM.
|
| 500 |
|
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|a Incluye glosario.
|
| 500 |
|
|
|a El CD-ROM que acompaña esta edición se encuentra en: CD 240.
|
| 541 |
|
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|c No se proveyó información
|
| 650 |
1 |
4 |
|9 13861
|a Administración de empresas
|
| 650 |
1 |
4 |
|9 13525
|a Comercialización
|
| 650 |
1 |
0 |
|a Empresas comerciales
|9 16885
|
| 700 |
1 |
|
|a Perreault, William J.
|9 22571
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| 942 |
|
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|c 00001
|2 ddc
|