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|a AR-SrUBC
|b spa
|e rcaa2
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|a ag
|c AR
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| 080 |
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|a 658.8
|2 2000 ES
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| 100 |
1 |
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|a Ryan, William T.
|9 5311
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| 245 |
1 |
0 |
|a Principios de comercialización.
|c William T. Ryan ; coordinador editorial Roger H. Hermanson.
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| 260 |
|
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|a Buenos Aires :
|b El Ateneo,
|c 1974.
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| 300 |
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|a xi, 169 p. ;
|c 26 cm.
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| 336 |
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|a texto
|2 rdacontent
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| 337 |
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|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
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| 490 |
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0 |
|a SEPA : Serie de enseñanza programada "El Ateneo"
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| 500 |
|
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|a Incluye apéndices.
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| 500 |
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|a Glosario: p. 165.
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| 534 |
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|t Programmed learning aid for principles of marketing / traducción de Virginia González Winckler
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| 650 |
|
7 |
|a MERCADEO
|2 lemb3
|9 1111
|
| 650 |
|
7 |
|a TOMA DE DECISIONES
|2 lemb3
|9 5312
|
| 650 |
|
7 |
|a COMPORTAMIENTO DEL CONSUMIDOR
|2 lemb3
|9 1114
|
| 650 |
|
7 |
|a PRECIOS
|2 lemb3
|9 4390
|
| 650 |
|
7 |
|a COSTO
|2 lemb3
|9 2698
|
| 650 |
|
7 |
|a ESTUDIOS DE MERCADO
|2 tie
|9 4414
|
| 942 |
|
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|2 cdu
|b 1993-08-23
|c BK
|d 001932
|h 658.8
|i RYAp
|z IA
|6 6588_RYAP
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| 999 |
|
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|c 1921
|d 1921
|