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00993nam a22002415a 4500 |
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1687 |
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AR-SrUBC |
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20210617130155.0 |
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930818t||||||||njua||||r|||||||||||eng|| |
| 040 |
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|a AR-SrUBC
|b eng
|e rcaa2
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| 080 |
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|a 659.1=20
|2 2000 ES
|
| 100 |
1 |
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|a Mandell, Maurice I.
|9 4759
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| 245 |
1 |
0 |
|a Advertising.
|c Maurice I. Mandell.
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| 260 |
|
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|a Englewood Cliffs, N.J. :
|b Prentice-Hall,
|c c1968.
|
| 300 |
|
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|a xiii, 656 p. :
|b il., algunas col. ;
|c 25 cm.
|
| 336 |
|
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|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
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| 338 |
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|a volumen
|2 rdacarrier
|
| 505 |
0 |
0 |
|a Contenido: The background of advertising and its social implications -- The organization of advertising -- Advertising and marketing management -- Advertising media planning and selection -- Advertising creativity -- Special problem areas of advertising.
|
| 650 |
|
7 |
|a PUBLICIDAD
|2 lemb3
|9 4389
|
| 942 |
|
|
|2 cdu
|b 1993-08-18
|c BK
|d 001694
|h 659.1=20
|i MANa
|z AL
|6 659120_MANA
|
| 999 |
|
|
|c 1687
|d 1687
|