|
|
|
|
| LEADER |
01409nam a22003015a 4500 |
| 001 |
15626 |
| 003 |
AR-SrUBC |
| 005 |
20210617142914.0 |
| 007 |
t||||||||||||| |
| 008 |
961009m|||||||||||#||||r|||||||||||eng|| |
| 020 |
|
|
|a 0894642383
|
| 040 |
|
|
|a AR-SrUBC
|b eng
|e rcaa2
|
| 080 |
|
|
|a 659.1=20
|2 2000 ES
|
| 100 |
1 |
|
|a Farris, Paul W.
|9 29647
|
| 245 |
1 |
0 |
|a Advertising & promotion management :
|b a manager's guide to theory & practice /
|c Paul W. Farris & John A. Quelch ; with contributions from F. Beaven Ennis, Hollace M. Pfau, Robert Turner.
|
| 260 |
|
|
|a Malabar, Fla. :
|b R.E. Krieger,
|c 1987.
|
| 300 |
|
|
|a x, 301 p. ;
|c 23 cm.
|
| 336 |
|
|
|a texto
|2 rdacontent
|
| 337 |
|
|
|a sin mediación
|2 rdamedia
|
| 338 |
|
|
|a volumen
|2 rdacarrier
|
| 505 |
0 |
0 |
|a Contenido: Introduction to advertising and promotion decisions -- Messages and markets -- Advertising measurement -- Media planning -- Advertising budgeting -- Promotion management -- Consumer promotion -- Promotion partnerships -- Trade promotion -- Advertising: critiques and defenses -- Managing the communications function -- Advertisisng in practice.
|
| 650 |
|
7 |
|a PUBLICIDAD
|2 lemb3
|9 4389
|
| 650 |
|
7 |
|a ADMINISTRACION
|2 lemb3
|9 111
|
| 650 |
|
7 |
|a MERCADEO
|2 lemb3
|9 1111
|
| 650 |
|
7 |
|a PROMOCION DE VENTAS
|2 lemb3
|9 29648
|
| 700 |
1 |
|
|a Quelch, John A.
|9 29649
|
| 942 |
|
|
|2 cdu
|b 1996-10-09
|c BK
|d 015860
|h 659.1=20
|i FARa
|z NO
|6 659120_FARA
|
| 999 |
|
|
|c 15626
|d 15626
|