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011023s1991 mx o g 000 0 spa d |
| 020 |
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|a 9688802263
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| 040 |
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|a AR-LpUBP
|b spa
|c AR-LpUBP
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| 080 |
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|a 658.8
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| 100 |
1 |
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|a Kotler, Philip
|d 1931-
|9 10745
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| 245 |
1 |
0 |
|a Fundamentos de mercadotecnia
|
| 250 |
|
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|a 2a. ed.
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| 260 |
|
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|a México :
|b Prentice Hall,
|c 1991.
|
| 300 |
|
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|a xxiii, 654 p. :
|b fot. ;
|c 27
|
| 500 |
|
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|a Incluye bibliografías.
|
| 650 |
|
4 |
|a MERCADOTECNIA
|9 10746
|
| 700 |
1 |
|
|a Amstrong, Gary
|9 87437
|
| 700 |
1 |
|
|a Cuevas Mesa, Guillermina
|e tr.
|9 81241
|
| 700 |
1 |
|
|a Benassini, Marcela
|e rev. téc.
|9 87438
|
| 942 |
|
|
|c BK
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|6 BC_6588_KOT_2_EJ_1
|7 0
|9 145004
|a DUN
|b DUN
|c BC
|d 2023-07-10
|i 500437
|l 0
|o BC 658.8 KOT 2 ej. 1
|p DUN500437
|r 2023-07-10 20:59:39
|w 2023-07-10
|y BK
|
| 999 |
|
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|c 103986
|d 103986
|
| 988 |
|
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|c 34
|d Miguel Kiperszmid
|
| 997 |
|
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|z a
|