Current issues and research in advertising

Detalles Bibliográficos
Nuevo Título:Journal of current issues and research in advertising
Autor Corporativo: University of Michigan. Graduate School of Business Administration. Division of Research
Formato: Electrónico Publicación periódica
Lenguaje:Inglés
Publicado: Ann Arbor, Mich., Division of Research, Graduate School of Business Administration, University of Michigan, -c1991.
Materias:
Comparative advertising > Periodicals.
Advertising > United States > Periodicals.
Advertising > Research > Periodicals.
Reclame.
Advertenties.
Publicité comparative > Périodiques.
Publicité > États-Unis > Périodiques.
Publicité > Recherche > Périodiques.
Acceso en línea:Available in Business Source Complete.
Aporte de:Registro referencial: Solicitar el recurso aquí
Bibliotecas (UCSF) de Universidad Católica de Santa Fe
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022 |y 0163-3392 
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040 |a DLC   |d EBZ 
042 |a pcc nsdp 
050 0 0 |a HF5801  |b .C84 
130 0 |a Current issues and research in advertising (Online) 
222 1 0 |a Current issues and research in advertising 
245 0 0 |a Current issues and research in advertising  |h [electronic resource]. 
246 1 3 |a Current issues & research in advertising 
260 |a Ann Arbor, Mich.,  |b Division of Research, Graduate School of Business Administration, University of Michigan,  |c -c1991. 
310 |a Annual 
362 1 |a Began in 1978. 
362 0 |a -v. 13; -1990. 
515 |a Vols. for 1983-1990 issued in 2 pts. 
650 0 |a Comparative advertising  |v Periodicals. 
650 0 |a Advertising  |z United States  |v Periodicals. 
650 0 |a Advertising  |x Research  |v Periodicals. 
650 1 7 |a Reclame.  |2 gtt 
650 1 7 |a Advertenties.  |2 gtt 
650 6 |a Publicité comparative  |v Périodiques. 
650 6 |a Publicité  |z États-Unis  |v Périodiques. 
650 6 |a Publicité  |x Recherche  |v Périodiques. 
710 2 |a University of Michigan.  |b Graduate School of Business Administration.  |b Division of Research. 
773 0 |t Business Source Complete   |d EBSCO 
776 0 8 |i Also issued online:  |t Current issues and research in advertising (Online)  |x 2165-820X  |w (DLC) 2012201128  |w (OCoLC)60624459 
776 1 |t Current issues and research in advertising  |x 0163-3392  |w (OCoLC)4331267  |w (DLC)78646623 
785 0 0 |t Journal of current issues and research in advertising  |x 1064-1734  |w (DLC) 99103135  |w (OCoLC)25864037 
856 4 0 |3 Full text available: Jan 1978-Jun 1991.  |z Available in Business Source Complete.  |u https://search.ebscohost.com/direct.asp?db=bth&jid=%22ND4%22&scope=site 
999 |c 127647  |d 127647 
942 |z EBS 
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