Journal of direct marketing

Abstracts and full-text (PDF only), 1997; abstracts only, 1996.

Guardado en:
Detalles Bibliográficos
Nuevo Título:Journal of interactive marketing (Online)
Título anterior:Journal of direct marketing research
Autores Corporativos: Direct Marketing Educational Foundation, Medill School of Journalism
Formato: Electrónico Revista
Lenguaje:Inglés
Publicado: [New York, N.Y.] : John Wiley & Sons., Inc. : Direct Marketing Educational Foundation, -c1997.
Materias:
Acceso en línea:Available in Business Source Complete.
Aporte de:Registro referencial: Solicitar el recurso aquí
LEADER 01711cas a22003972a 4500
001 ebs746877e
003 EBZ
006 m d ||||||
007 cr|unu||||||||
008 000414d19871997nyuqr pso s 0 a0eng c
022 |y 0892-0591 
035 |a (EBZ)ebs746877e 
040 |a InU   |b eng   |d EBZ 
042 |a pcc nsdp 
050 1 4 |a HF5415.126  |b .J682 
130 0 |a Journal of direct marketing (Online) 
222 1 0 |a Journal of direct marketing 
245 1 0 |a Journal of direct marketing  |h [electronic resource]. 
260 |a [New York, N.Y.] :  |b John Wiley & Sons., Inc. :  |b Direct Marketing Educational Foundation,  |c -c1997. 
310 |a Quarterly 
362 1 |a Print began with vol. 1, no. 1 (winter 1987). 
362 0 |a -v. 11, issue 4 (autumn 1997). 
500 |a Published: [Evanston, IL] : Medill School of Journalism, Dept. of Advertising, Northern University in cooperation with DMEF, 1987- 
520 |a Abstracts and full-text (PDF only), 1997; abstracts only, 1996. 
538 |a Mode of access: World Wide Web. 
650 0 |a Direct marketing  |v Statistics  |v Periodicals. 
710 2 |a Direct Marketing Educational Foundation. 
710 2 |a Medill School of Journalism. 
773 0 |t Business Source Complete   |d EBSCO 
776 1 |t Journal of direct marketing  |x 0892-0591  |w (DLC) 96657542  |w (OCoLC)15071375 
780 0 5 |t Journal of direct marketing research 
785 0 0 |t Journal of interactive marketing (Online)  |x 1520-6653  |w (DLC) 00238032  |w (OCoLC)42320913 
856 4 0 |3 Full text available: Jan 1987-Sep 1997.  |z Available in Business Source Complete.  |u https://search.ebscohost.com/direct.asp?db=bth&jid=%22JDM%22&scope=site 
999 |c 122388  |d 122388 
942 |z EBS 
942 |c REL