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| LEADER |
01012nam a22003137a 4500 |
| 001 |
CIR007138 |
| 003 |
RE |
| 005 |
20230915122559.0 |
| 008 |
200826n xx ||||| 00| 0| d |
| 020 |
|
|
|a 9786073237000
|
| 040 |
|
|
|a RE
|c RE
|d RE
|
| 080 |
|
|
|a 658.8
|
| 090 |
|
|
|a K77
|
| 100 |
1 |
|
|a Kotler, Philip.
|
| 245 |
1 |
0 |
|a Dirección de Marketing /
|c Kotler, Keller
|
| 250 |
|
|
|a 15a. ed.
|
| 260 |
|
|
|a México :
|b Pearson Educación,
|c 2016
|
| 300 |
|
|
|a 832 p.
|
| 650 |
|
7 |
|9 41805
|a MARKETING
|
| 650 |
|
7 |
|9 37911
|a CONSUMIDORES
|
| 650 |
|
7 |
|9 41800
|a MARCAS
|
| 650 |
|
7 |
|9 36420
|a ADMINISTRACIÓN
|
| 650 |
|
7 |
|9 36595
|a ANALISIS DE MERCADO
|
| 700 |
1 |
|
|a Keller, Kevin Lane.
|
| 942 |
|
|
|c BK
|2 udc
|
| 953 |
|
|
|c Facultad de Ciencias Económicas
|
| 999 |
|
|
|c 64852
|d 64852
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|7 0
|a RE
|b RE
|d 2020-08-26
|l 2
|o 658.8 K77 ej.1
|p RE03155
|r 2023-08-08 00:00:00
|s 2023-07-13
|w 2020-08-26
|y BK
|
| 952 |
|
|
|0 0
|1 0
|2 udc
|4 0
|7 0
|a RE
|b RE
|d 2020-08-26
|l 3
|o 658.8 K77 ej.2
|p RE03156
|r 2025-10-07 12:11:12
|s 2025-09-29
|w 2020-08-26
|y BK
|