Estrategia de Marketing /
Guardado en:
| Autores principales: | , |
|---|---|
| Formato: | Libro |
| Lenguaje: | Español Inglés |
| Publicado: |
México :
Cengage Learning,
2018.
|
| Edición: | 6a ed. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
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| 080 | 0 | |a 658.8 | |
| 090 | |c 658.8 |s Colección general | ||
| 100 | 1 | |a Ferrell, O. C. | |
| 245 | 1 | 0 | |a Estrategia de Marketing / |c O.C.Ferrell, Michael D.Hartline ; traducción: María Paulina Suárez Moreno, Jorge Alberto Velázquez Arellano ; revisión técnica: María de los Ángeles Ramos Solano. |
| 250 | |a 6a ed. | ||
| 260 | |a México : |b Cengage Learning, |c 2018. | ||
| 300 | |a xxiv, 440 p. : |b graf. ; |c 27 cm. | ||
| 650 | 4 | |2 unescot |a MARKETING |9 41805 | |
| 650 | 4 | |2 unescot |a PLANIFICACION ESTRATEGICA | |
| 650 | 4 | |2 unescot |a INVESTIGACION DE MERCADO | |
| 650 | 4 | |2 unescot |a RESPONSABILIDAD SOCIAL |9 44046 | |
| 653 | |a ETICA | ||
| 700 | 1 | |4 aut |a Hartline, Michael D. | |
| 942 | |c BK | ||
| 953 | |a Ciencias económicas | ||
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