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01410cam a22004217a 4500 |
| 001 |
AR-SfUCB00006376 |
| 003 |
AR-SfUCB |
| 005 |
20200814104943.0 |
| 008 |
000728s1988 mx a fr 00| 0 spa d |
| 020 |
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|a 0136432557
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| 040 |
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|a AR-SfUCB
|c AR-SfUCB
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| 044 |
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|a ag
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| 080 |
0 |
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|a 659.1
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| 090 |
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|c 659.1
|l K61
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| 100 |
1 |
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|a Kleppner, Otto.
|9 23866
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| 245 |
1 |
0 |
|a Publicidad /
|c Otto Kleppner, Thomas Rusell, Glenn Verrill.
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| 260 |
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|a Mexico :
|b Prentice-Hall Sudamericana,
|c 1988.
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| 300 |
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|a 706 p. :
|b il ;
|c 25 cm.
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| 650 |
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4 |
|2 unescot
|a MEDIOS DE COMUNICACION
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| 650 |
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4 |
|2 unescot
|a MEDIOS DE COMUNICACION DE MASAS
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| 650 |
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4 |
|2 unescot
|a TELEVISION
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| 650 |
|
4 |
|2 unescot
|a RADIO
|
| 650 |
|
4 |
|2 unescot
|a PROPAGANDA
|9 43399
|
| 650 |
|
4 |
|2 unescot
|a PUBLICIDAD TELEVISADA
|9 43645
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| 650 |
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4 |
|2 unescot
|a PUBLICIDAD RADIOFONICA
|9 43643
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| 653 |
|
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|a PUBLICIDAD-ANTECEDENTES
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| 653 |
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|a PUBLICIDAD-FUNCIONES
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| 653 |
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|a PUBLICIDAD-PLANEACION
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| 653 |
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|a MERCADOTECNIA
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| 653 |
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|a PUBLICIDAD-ADMINISTRACION
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| 653 |
|
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|a PRENSA
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| 653 |
|
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|a COMERCIALES
|
| 700 |
1 |
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|a Rusell, Thomas.
|9 30868
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| 700 |
1 |
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|a Verrill, Glenn.
|9 33879
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| 942 |
|
|
|c BK
|
| 952 |
|
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|0 0
|1 0
|4 0
|6 6591_K61
|7 0
|9 8123
|a SF
|b SF
|d 2020-08-13
|l 11
|o 659.1 K61
|p SF07574
|r 2020-08-13 00:00:00
|w 2020-08-13
|y BK
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| 959 |
|
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|c Creado durante la migración a Koha.
|a MARIELA
|d Nro. acceso original: 00006376
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| 999 |
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|c 6376
|d 6376
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