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| LEADER |
01209cam a22003017a 4500 |
| 001 |
AR-SfUCB00004677 |
| 003 |
AR-SfUCB |
| 005 |
20200814104806.0 |
| 008 |
000717s1998 mx fr 00| 0 spa d |
| 020 |
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|a 9688806765
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| 040 |
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|a AR-SfUCB
|c AR-SfUCB
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| 044 |
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|a ag
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| 080 |
0 |
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|a 658.8
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| 090 |
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|c 658.8
|l K77 8a.ed.
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| 100 |
1 |
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|a Kotler, Philip.
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| 245 |
1 |
0 |
|a Dirección de mercadotecnia :
|b Análisis,planeación,implementación y control /
|c Philip Kotler ; Trad..Arturo Córdova Just.Rev.téc.Marcela Bonassi Félix.
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| 250 |
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|a 8a.ed.
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| 260 |
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|a México :
|b Prentice-Hall Hispanoamericana,
|c 1998.
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| 300 |
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|a 800 p. ;
|c ilus. , 27 cm.
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| 650 |
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4 |
|a MARKETING
|9 41805
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| 653 |
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|a ESTRATEGIA DE MARKETING
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| 653 |
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|a SEGMENTACION DE MERCADO
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| 653 |
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|a MERCADOTECNIA
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| 942 |
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|c BK
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| 952 |
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|1 0
|4 0
|6 6588_K77_8AED
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|9 6021
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|d 2020-08-13
|l 75
|o 658.8 K77 8a.ed.
|p SF05602
|r 2020-08-13 00:00:00
|t ej.1
|w 2020-08-13
|y BK
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| 952 |
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|0 0
|1 0
|4 0
|6 6588_K77_8A_ED_EJ2
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|r 2020-08-13 00:00:00
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|y BK
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| 959 |
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|c Creado durante la migración a Koha.
|a Carmen
|d Nro. acceso original: 00004677
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| 999 |
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|c 4677
|d 4677
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