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01301cam a22003737a 4500 |
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AR-SfUCB00001290 |
| 003 |
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| 005 |
20200814104458.0 |
| 008 |
990211s1991 sp fr 00| 0 spa d |
| 020 |
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|a 9684220022
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| 040 |
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|a AR-SfUCB
|c AR-SfUCB
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|a ag
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| 080 |
0 |
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|a 659.4
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| 090 |
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|c 659.4
|l R56
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| 100 |
1 |
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|a Ries, Al.
|9 30064
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| 245 |
1 |
0 |
|a Posicionamiento /
|c Al Ries, Jack Trout ; Pról.de Raúl Peralba Fortuny ; Trad..Gloria Presa Ampudia.
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| 260 |
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|a Madrid :
|b McGraw-Hill,
|c 1991.
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| 300 |
|
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|a xix, 155 p. ;
|c 24 cm.
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| 520 |
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|a La obra resalta la importancia del nombre y la necesidad de llegar primero a la mente del consumidor.
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| 650 |
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4 |
|a MANAGEMENT
|9 41774
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| 650 |
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4 |
|a GESTION
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| 650 |
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4 |
|a PERSUASION
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| 650 |
|
4 |
|a IMPACTO DE LA COMUNICACION
|9 40891
|
| 650 |
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4 |
|a MARKETING
|9 41805
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| 653 |
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|a COMUNICACION SOCIAL
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| 653 |
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|a ESCALAS MENTALES
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| 653 |
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|a REPOSICIONAMIENTO
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| 653 |
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|a COMUNICACION PUBLICITARIA
|
| 700 |
1 |
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|a Trout, Jack.
|9 33375
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| 942 |
|
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|c BK
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| 952 |
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|0 0
|1 0
|4 0
|6 6594_R56
|7 0
|9 1664
|a SF
|b SF
|d 2020-08-13
|l 11
|o 659.4 R56
|p SF01424
|r 2020-08-13 00:00:00
|t ej.1
|w 2020-08-13
|y BK
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| 959 |
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|c Creado durante la migración a Koha.
|a Ana
|d Nro. acceso original: 00001290
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| 490 |
1 |
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|a McGraw-Hill de Management
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| 999 |
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|c 1290
|d 1290
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