A practical guide to tourism destination management /
Guardado en:
| Autor Corporativo: | |
|---|---|
| Formato: | Libro |
| Lenguaje: | Español Inglés |
| Publicado: |
Madrid :
Organización Mundial del Turismo,
2008.
|
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
| LEADER | 01367nam a2200313a 44500 | ||
|---|---|---|---|
| 001 | UBP12173 | ||
| 003 | AR-CdUBP | ||
| 005 | 20220310160251.0 | ||
| 008 | 080509s2008 sp f 001 spa d | ||
| 040 | |a AR-CdUBP |b spa | ||
| 041 | |a eng | ||
| 110 | |a Organización Mundial del Turismo (OMT) | ||
| 245 | 1 | 0 | |a A practical guide to tourism destination management / |c Organización Mundial del Turismo (OMT). |
| 260 | |a Madrid : |b Organización Mundial del Turismo, |c 2008. | ||
| 300 | |a 150 p. ; |c 29 cm. | ||
| 500 | |a Libro recibido en Convenio de Biblioteca Depositaria de la Organización Mundial del Turismo. | ||
| 504 | |a Bibliografía: p. 149-150. | ||
| 505 | 0 | |a 1. An introduction to destination management. 2. The strategic foundations: assessing the situation and setting a vision, goals and objectives. 3. Positioning and branding the destination. 4. Marketing the destination. 5. Developing destination products. 6. Ensuring the quality of the visitors experience. 7. Destination E-business and information management. 8. Organising for destination management. | |
| 650 | 4 | |a TURISMO | |
| 650 | 4 | |a DESTINOS TURISTICOS | |
| 650 | 4 | |a MARKETING TURISTICO | |
| 650 | 4 | |a DIRECCION DE DESTINOS TURISTICOS | |
| 653 | |a TURISMO | ||
| 930 | |a TURISMO | ||
| 931 | |a 12173 |b UBP | ||
| 942 | |c BK | ||
| 945 | |a JPG | ||
| 984 | |a 379.85 |b Or377pra | ||
| 999 | |c 27275 |d 27275 | ||