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02016nam a2200337a 44500 |
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20220310153548.0 |
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151212s2000#######|||||||||||||||||eng|d |
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|a 0-88362-235-1
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|a AR-CdUBP
|b spa
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|a eng
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| 100 |
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|a Mogel, Leonard
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| 245 |
1 |
4 |
|a The newspaper :
|b everything you need to know to make it in the newspaper business /
|c Leonard Mogel
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| 260 |
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|a Pittsburgh :
|b GatfPress,
|c 2000
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| 300 |
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|a 248 p. :
|b il.col. ;
|c 28 cm.
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| 504 |
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|a Bibliografía: p. 241-242
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| 505 |
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|a 1. A short history of newspapers. 2. The major categories of newspapers. 3. The big ten of newspaper companies. 4. the three titans: Usa today, the wall street journal, and the new york times. 5. The big world of small newspapers. 6. The table of organization of a dally newspaper. 7. Digging for truth and creating a new product every day: weiting departments of a newspaper. 8. The sunday papers, features, comics, syndication, and the tabloids. 9. A close look at the Associated Press and the News-Gathering Services. 10. Rewarding journalistic excellence-The pulitzers and other awards. 11. Radical revamps, creative changes, and the visul view. 12. All you need to know about newspaper operations and production...for now. 13. Winning the circulation war. 14. Advertising: the big payoff for newspapers. 15. Newspaper marketing and promotion. 16. Nespapers and new media. 17. The newspaper association of America and other newspaper group. 18. Editor & publisher and other Journalism publications. 19. Deals, trends, and countertrends. 20. The case for journalism school. 21. Tips and sage advice on the job hunt.
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| 610 |
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|a THE NEW YORK TIME
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| 610 |
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|a THE WALL STREETJOURNAL
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| 610 |
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|a USA TODAY
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| 610 |
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|a ASSOCIATED PRESS
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| 650 |
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4 |
|a PERIODICOS
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| 650 |
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4 |
|a PERIODISMO
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| 653 |
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|a PERIODISMO
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| 930 |
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|a PERIODISMO
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| 931 |
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|a 06191
|b UBP
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