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20220310153536.0 |
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151212s1973#######|||||||||||||||||eng|d |
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|a 0-87620-778-6
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|a AR-CdUBP
|b spa
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|a eng
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| 245 |
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|a Readings in the marketing research process /
|c editado por Keith K. Cox, Ben M. Enis
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| 260 |
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|a California :
|b Goodyear,
|c 1973
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| 300 |
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|a xiii, 400 p. ;
|c 20 cm.
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| 505 |
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|a Part I. Foundations of the marketing research process. Part II. The marketing research process: initial analysis. Part III. Additional information assembly. Part IV. Analysis for marketing decisions. Part V. The marketing research process in decision making.
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| 650 |
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4 |
|a MARKETING
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| 653 |
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|a ADMINISTRACION
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| 700 |
1 |
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|a Cox, K. Keith
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| 700 |
1 |
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|a Enis, Ben M.
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| 930 |
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|a ADMINISTRACION
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| 931 |
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|a 06135
|b UBP
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|c BK
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|a SMM
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|a 658.8
|b R227
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|c 21671
|d 21671
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