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|a 0-471-87110-9
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|a eng
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|a Aaker, David A.
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|a Strategic market management /
|c David A. Aaker
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|a New York :
|b John Wiley,
|c 1984
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|a xii, 336 p. ;
|c 23 cm.
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|a Incluye referencias bibliográficas
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|a Part I. INTRODUCTION AND OVERVIEW: 1. Business strategy: The concept and trends in its management. 2. Strategic market management: an overview. 3. The business mission. Part II. EXTERNAL ANALYSIS: 4. Customer and competitor analysis. 5. Industry analysis. 6. Environmental analysis. Part III. SELF-ANALYSIS: 7. Self-analisis. 8. Evaluationg performance and setting objectives. 9. Strategy and the organization. 10. The experience curve. 11. Portfolio analysis. Part IV. ALTERNATIVE BUSINESS STRATEGIES: 12. Differentiation, low cost, focus and selecting investment levels. 13. Penetration, product-market expansion, and vertical integration. 14. Diversification. 15. Acquisitions. 16. Strategies for multinational firms. Part V. THE PROCESS: 17. Formal planning systems.
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