Introduction to marketing management : text and cases /
Guardado en:
| Autor principal: | |
|---|---|
| Otros Autores: | , |
| Formato: | Libro |
| Lenguaje: | Inglés |
| Publicado: |
Illinois :
Irwin,
1973
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| Edición: | Ed. rev. |
| Materias: | |
| Aporte de: | Registro referencial: Solicitar el recurso aquí |
Tabla de Contenidos:
- Part One. Marketing planning and strategy. Part Two. Buyer behavior. Part Three. Product strategy. Part Four. Distribution strategy. Part Five. Promotional strategy. Part Six. Pricing strategy. Part Seven. Integrated marketing programs.